Sr. Integrated Marketing Manager

1 month ago

Other US Location BambooHR Full time

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week.

Essential Job Duties

As a Sr. Integrated Marketing Manager at BambooHR, you will lead the ideation, planning, and execution of integrated division-level campaigns that align with our marketing and company-level goals. You will work with stakeholders to deliver content/assets that help reach business, marketing, and channel objectives. Also, you will make sure that those assets are consistent with the BambooHR branding standards and guidelines. You will be a critical bridge between a number of teams from demand generation, product marketing, communications, customer marketing, and creative.

You will:

  • Serve as the division campaign owner who is responsible/accountable for on-time delivery of content/assets as well as the campaign performance.
  • Track, measure, and analyze campaign performance across all channels and placements. Then optimize so we keep producing winners.
  • Build strong relationships with stakeholders and channel partners. Ensure campaign buy-in across marketing by facilitating great communication and collaboration across all marketing teams.
  • Assist with the creative briefs and creative requests to fulfill the campaign plan. Also, build out full-fledged media plans for internal and external channels.
  • Stay on top of marketing trends that drive success in branding, demand generation, and customer success.

What You Need to Get the Job Done

  • 7-10 years of experience in marketing with a large focus on demand generation.
  • Proficiency in digital marketing tools and channels.
  • Expertise in developing and executing marketing campaigns that integrate various channels to reach company and department goals.
  • Strong project management experience and skills (working with multiple teams on various projects simultaneously).
  • Strong understanding of the brand strategy and the ability to work with your assigned creative director to maintain brand consistency along with the content strategy for messaging and tone of voice.
  • Solid experience in implementing tests to optimize campaign assets and improve performance.
  • Strong analytical skills to measure campaign performance and pull insights using Google Analytics, Tableau or Salesforce.
  • Ability to develop a deep understanding of the customer journey from awareness to engagement to conversion and then post-implementation.
  • Ability to build relationships and influence with strong communication skills.

What Will Make Us REALLY Love You

  • You're proactive - The ability to own your work and work autonomously
  • You have attention to detail - Thinking outcomes over outputs and quality over quantity

What You'll Love About Us

  • Great Company Culture. We've been recognized by multiple organizations like Inc, Salt Lake Tribune, Glassdoor, & Comparably for our great workplace culture.
  • Make an Impact. We care about your individuality by giving you freedom to grow and create within the company, regardless of your position.
  • Rest and Relaxation. 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation (ask us about this)
  • Health Benefits. Medical with HSA and FSA options, dental, and vision.
  • Prepare for the Future. 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance.
  • Financial Peace University. We pay for a one year subscription and you walk away with financial savvy and a bonus.
  • Give back. Get paid to give your time to the community: ask us about this
  • Educational Benefits. Whether you are a previous student, or currently enrolled in higher education, we can help cover some of those expenses.
  • Amazing Office Amenities. We've got incredible benefits at our Draper headquarters including a full size gym, pickleball courts, a great office cafe, and free fountain drinks Ask us more about our office
  • In-Person Onboarding All new hires get to experience our in-person onboarding class, Bamboo Beginnings, at our Draper, UT headquarters Ask us more about Bamboo Beginnings
  • Flexible Work Models. In-office, work-from-home, or hybrid, depending on position and location.

About Us

Our mission is simple: we want to set people free to do meaningful work. People love our software—and it turns out that people love working here too. We've been recognized as a "Best Company to Work For" and we're proud of our team for creating software that makes an impact in the lives of HR pros and employees all over the world.

BambooHR is committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations throughout the hiring process. If you would like to request accommodations, please let your recruiter know.

BambooHR is An Equal Opportunity Employer--M/F/D/V
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