Senior Product Marketing Manager

1 month ago


Other US Location CM Group Full time

The Company:

Marigold helps brands foster customer relationships through the science and art of connection. Marigold Relationship Marketing is a suite of world-class martech solutions that help marketers create long term customer love and loyalty. Marigold provides the most comprehensive set of use cases for marketers at any level. Headquartered in Nashville, Tennessee, Marigold has offices globally across the United States, Europe, Australia, New Zealand, South America and Central America, as well as in Japan.

The Role:

As a Senior Product Marketing Manager at Marigold, your mission will be to create value positioning that will be the foundation of how we present our Enterprise product offerings in the market through storytelling. You'll partner with cross-functional teams to bring products to market and grow them beyond launch, representing the voice of the customer at every stage of the go-to-market process. You'll sit at the intersection of Product, Marketing, Sales, and Customer Success and will create the tools and materials those teams need to sell to new business and expand existing business. Your efforts will contribute to prospect conversion, customer retention, and overall Marigold growth.

What You'll Do:

  • Standardize and lead the way in which Product Adoption Customer Engagement (PACE), Product, Marketing, and Enablement teams launch new features and products.
  • Develop personas to provide strategic guidance for product development, positioning, marketing, and sales efforts.
  • Create product positioning and value prop for our Enterprise offerings.
  • Partner with Marketing to develop messaging that will live across our website and on prospect/customer facing materials.
  • Maintain source material such as positioning decks and data-based use cases that Marketing, Enablement, and PACE teams use as a foundation to generate compelling collateral.
  • Support the content strategies of our Marketing and PACE teams to drive website traffic and ongoing customer engagement.
  • Closely collaborate with the Product team on feature prioritization across roadmaps using inputs such as competitive intelligence and customer feedback.
  • Synthesize competitive intelligence and product value to inform sales strategies, positioning, and tools such as battle cards and one pagers to improve sales effectiveness.
  • Be the Product Marketing point of contact for senior stakeholders across the business for strategic projects and initiatives.

About You:

The ideal candidate will have had experience as a PMM expert in a SaaS technology company (preferably in the digital marketing product space) selling to Enterprise customers. You will be the primary connection point between many Marigold teams, so your communication skills, and ability to work cross-functionally are incredibly important. This role is part of a wider Product Marketing team and Product Adoption Customer Engagement (PACE) team that spans both the Commercial and Enterprise sides of our portfolio.

Ideal Qualifications:

  • A Bachelor's degree in business, marketing, or relevant field of study.
  • 5-8 years product marketing experience in a SaaS technology company.
  • Preferably experience with Enterprise target audience.
  • Preferably experience working with a portfolio of products.
  • Proven track record of driving successful go-to-market launches that drive adoption and bottom line impact.
  • Experience crafting positioning and personas.
  • Ability to operate independently across a set of cross-functional partners.
  • Exposure to performing competitive market analysis.
  • Ability to interpret results to action improvements.
  • Excellent written and verbal communication.
  • Ability to quickly build rapport and maintain interdepartmental relationships.

What We Offer:

  • Fully Remote
  • The table-stakes benefits you'd expect including: medical/dental/vision, life and disabilities insurance.
  • Generous time off (we call it Open Time Away) as well as paid holidays and a birthday benefit day off.
  • 401k plan with a company match on your contributions.
  • Employee-centric and supportive remote work environment with flexibility.
  • Support for life events including paid parental leave.


  • Other US Location CM Group Full time

    The Company:Marigold helps brands foster customer relationships through the science and art of connection. Marigold Relationship Marketing is a suite of world-class martech solutions that help marketers create long term customer love and loyalty. Marigold provides the most comprehensive set of use cases for marketers at any level. Headquartered in Nashville,...


  • Other US Location SquarePeg Hires Full time

    Senior Product Manager, Paychex, Inc., Rochester, NY February 2014 – January 2020 Directed management of all insurance-related products including health insurance, FSA, COBRA, benefit administration, ACA, P&C and related products totaling $260M+ annual revenue Grew revenue to $45M/year over 2 years by leading development, launch and distribution of ACA...


  • Other US Location HarbourVest Partners Full time

    Job Description SummaryFor over forty years, HarbourVest has been home to a committed team of professionals with an entrepreneurial spirit and a desire to deliver impactful solutions to our clients and investing partners. As our global firm grows, we continue to add individuals who seek a collaborative, open-door culture that values diversity and innovative...


  • Other US Location Nu Skin Enterprises Full time

    Company:MavelyPosition Summary The Product Marketing Manager is responsible for positioning Mavely product offerings to our current and prospective users, industry leaders and partners, and media. As a high-growth product-led company, Mavely seeks an experienced product marketing professional who will lead the go-to-market (GTM) strategy for new features,...


  • Other US Location Corebridge Financial Full time

    Senior Marketing ManagerWho we areCorebridge Financial helps people make some of the most meaningful decisions they're ever going to make. We help them plan and take action to protect the future they envision, and respond to some of life's most difficult moments through the solutions and services we provide. We do this through our broad portfolio of life...


  • Other US Location Ticketmaster Full time

    Job Summary:MANAGER, GLOBAL PRODUCT MARKETINGLocation: New York, Boston, Chicago, Philadelphia, Reston, Washington - preference to East Coast Division: Ticketmaster NALine Manager: Senior Director, Global Product Marketing – B2BContract Terms: Permanent, Full-Time, 40 hours per week, HybridTHE TEAMTicketmaster is the global market leader in live event...


  • Other US Location Course Hero Full time

    We are looking for an experienced Senior Lifecycle Marketing Manager to deliver on content growth initiatives and help expand our marketing channels. This is a 12 month contract position reporting to the Group Manager of lifecycle marketing. You'll help deliver an outstanding customer experience through lifecycle channels like email, push notifications, and...

  • Senior Product Manager

    2 months ago


    Other US Location Cleo Full time

    Cleo is a cloud integration technology company focused on business outcomes. Every day, we ensure that each one of our 4,000+ customers' potential is realized by delivering solutions that make it easy to discover and create value through the connections and integration of enterprise applications supporting critical workflows. By providing the industry's most...


  • Other US Location Blackbaud Full time

    Product Manager, Senior Blackbaud unleashes the potential of the people and organizations who change the world, and we're growing our team. As the leading software provider exclusively dedicated to powering social impact, expand what is possible across the nonprofit and education sectors, at companies committed to social responsibility, and for individual...


  • Other US Location Cboe Global Markets Full time

    Job DescriptionCboe's Risk & Market Analytics team is seeking an exceptional Technical EMS/OMS Product Manager to join our dynamic team. You'll play a pivotal role in shaping the future of the OEMS space with Silexx, our cutting-edge multi-asset, multi-broker platform solution.Location: Chicago (flex hybrid)Responsibilities:Collaborate with engineers to...


  • Other US Location Cadence Design Systems Full time

    At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.Drive PCIe and CXL Controller IP/products roadmap and definition based on market research, competitive analysis, market segmentation, and SWOT analysis. Define and execute a competitive marketing strategy for PCIe and CXL Controller IP products by...

  • Senior Product Manager

    2 months ago


    Other US Location Autodesk Full time

    Job Requisition ID #24WD79938Position OverviewAre you an experienced Senior Product Manager with deep technical skills and experience with tying workflows to customer success? Autodesk, the leader in 3D design, engineering, and entertainment software, is recruiting for a results oriented product manager in the Autodesk Internal Development Platform...

  • Sr. Product Manager

    1 month ago


    Other US Location Cloudera Full time

    Business Area: Product Mgmt.Seniority Level:Mid-Senior levelJob Description: At Cloudera, we empower people to transform complex data into clear and actionable insights. With as much data under management as the hyperscalers, we're the preferred data partner for the top companies in almost every industry. Powered by the relentless innovation of the open...


  • Other US Location Frontline Education Full time

    Sr Technical Product Manager, Data & Analytics, PlatformFrontline Education is a pioneer of school administration software purpose-built for K-12 districts. We provide innovative, connected solutions for student and special programs, business operations, and human capital management with powerful data and analytics to empower educators and administrators. We...


  • Other US Location Allegro MicroSystems Full time

    The Allegro team is passionate about providing intelligent solutions that move the world toward a safer and more sustainable future. With more than 30 years of experience developing advanced semiconductor technology, innovation with purpose touches every aspect of our business. From customer engagement and employee recognition to technology advancement and...


  • Other US Location Green Thumb Full time

    The Role The Market Manager, Operational Compliance provides leadership over the Retail and Production compliance program including appropriate direction, oversight and support for all compliance functions and integration of compliance activities across Maryland. Responsibilities include ensuring all laws, regulations, and standards set by regulatory bodies,...


  • Other US Location Bitsight Technologies Full time

    Bitsight is a cyber risk management leader transforming how companies manage exposure, performance, and risk for themselves and their third parties. Companies rely on Bitsight to prioritize their cybersecurity investments, build greater trust within their ecosystem, and reduce their chances of financial loss.Built on over a decade of technological...


  • Other US Location Hatch Full time

    About UsThere is nothing like the feeling of a good night's sleep. Cozy, wrapped-up-in-a-heavy-blanket sleep. Fire crackling, curtains drawn, DO NOT DISTURB kind of sleep. *Hygge stuff. That's the kind of sleep we're talking about. 85% of people agree sleep is a key to their wellbeing, but more than 50% of people are unsatisfied with their own sleep. Whether...


  • Other US Location Live Nation Entertainment Full time

    Job Summary:Senior Product Designer - Ticketmaster SponsorshipTHE TEAMOur team is responsible for integrating and implementing partner contract deliverables for Live Nation and Ticketmaster on Live Nation owned and operated ticketing platforms in both North America and International markets. We are the primary contacts for Live Nation Sponsorship division...

  • HCP Marketing Manager

    2 months ago


    Other US Location Galderma Full time

    Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our...