Manager, First Party Data Strategy

4 weeks ago

Other US Location Unilever Full time

Background

Established in 2018, Unilever's Health & Wellbeing business is a collective of fast-growing, science-backed companies powering a lifestyle of wellbeing designed for a lifetime of possibilities. Comprised of Liquid I.V., Nutrafol, OLLY, Onnit, SmartyPants, Welly and Equilibra (in Italy), the Health & Wellbeing Collective operates with a start-up mindset and is supporting consumers on their proactive wellbeing journey by bringing innovative products to the market.

Who You Are & What You'll Do

You will partner directly with the Full Funnel Media Lead to influence strategies that maximize financial performance, user acquisition & retention, along with overall customer experience across the Health & Wellness Collective. The key deliverables of this role will be to increase opted-in 1st party data profiles, Customer Lifetime Value (CLV) and Return On Ad Spend (ROAS).

Strategy

  • Partner directly with Operating Companies leadership to influence strategies that maximize financial performance, user acquisition & retention, along with overall customer experience.
  • Own the Collective 1st Party Data & Media strategy, extracting from the Consumer Data Platform (CDP)
  • Develop analytics strategy for 1st party Data + third-party CVP partner while determining clear KPIs, measurement plan and cadence for analysis.
  • Develop retention technology strategy & lead relationships with third party partners.

Deliverables

  • In this role, you will be responsible for developing solutions and actionable insights for increasing Opt-In Rates; decreasing Customer acquisition cost (CAC) in regard to targeting + data sourcing.
  • Evolving and documenting Customer value proposition (CVP) operational model based on client feedback and learning.
  • Agency + Partner Management
  • Management of Tooling and Engagement, Digital Transformation, and team budget

Market Knowledge

  • Provide Business leadership and context as it relates to 1PD analytics insights.
  • Identify areas of 1PD enhancements and education data
  • Champions new ways of gaining consumer insight to result in competitive advantage.
  • Understands larger macro consumer insights and translates into business impact.

What You'll Need to Succeed

  • 4-6+ years of experience
  • Strong experience with Ecommerce customer, site analytics data sets and CRM (e.g. customer journeys, conversion funnels) along with paid media, and acquisition/retention strategies
  • Familiar with Segment or other CDPs, Attentive, Klaviyo, Hubspot, etc.
  • Drives action independently and carry out responsibilities accurately and efficiently with minimal direction; enterprising in seeking new opportunities for the business.
  • Nice to have: familiar with SQL, AMC, Media Mix Modeling

Unilever at a Glance | Working at Unilever | Powering our Purpose | Planet & Society | Unilever's Brands | Unilever on LinkedIn | Strategy | Unilever | Diversity, Equity & Inclusion | Careers at Unilever | Benefits, Learning, & Wellbeing | Latest News About Unilever

Pay: The pay range for this position is $98,300 to $147,500. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Long-Term Incentive (LTI): This position is LTI eligible.

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability.

For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Nondiscrimination Provision.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.

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