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public affairs specialist
2 months ago
Assists the Public Affairs Officer in the formulation of long-range plans and policies to enhance public understanding, support and acceptance of Public Affairs programs and/or activities statewide.
Researches and develops informational materials and complete communication campaigns for release to audiences through electronic and newspaper media.Prepares materials that explains or describes the mission of the National Guard, National Guard accomplishments, policies, programs or actions taken to ensure the National Guard's compliance with state and federal regulatory requirements.
Writes materials including news releases, display advertisements, fact sheets, feature stories, background statements, special reports, etc.Coordinates the analysis of response data on communication campaign effectiveness with programs managers.
Responds to media requests for information of both a routine and controversial nature.
Prepares or assembles information kits, edited informational materials drafted by subordinate public affairs specialists, releases photographs and/or feature stories to the news media.
Coordinates media interviews with subject matter experts and arranged photographic and electronic media coverage of newsworthy events.Provides training on Public Affair program policies, practices and processes.
Coordinates and evaluates the effectiveness of training and training materials and develops recommendations for program enhancement.
Reviews all press releases, feature stories, background statements, special reports, etc. prior to their release to the media.
Creates new or adapts or modifies accepted communication campaign formats to reach a target audience with a specific message.
After an informational campaign is implemented, solicited and unsolicited response data is gathered to assess campaign effectiveness in reaching the target audience.
If the campaign's results does not meet expectations, identifies issues of concern, develops alternatives and after discussing these with the appropriate administrative personal, implements the most appropriate option.
Performs other duties as assigned.-
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