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Search Marketing Specialist

3 months ago

Bellevue, Washington, United States SAP Full time

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

JOB DESCRIPTION

SAP Concur, the world's leading provider of travel, expense, and invoice management solutions, is seeking a teammate interested in Search Engine Optimization (SEO) to join our highly effective, global search marketing team.

This person should demonstrate an eagerness to learn SEO strategies and implementing SEO tactics across multiple countries and cultures in complex, business-to-business environments.

Reporting to the Director of Search Marketing, this person will create detailed marketing analyses and reports with insights and action items to drive the priorities of development and marketing teams in corporate and around the world. In addition to research and reporting, the SEO specialist will help identify new SEO opportunities to drive digital demand for SAP Concur globally.

This person must have an exceptional ability to sell ideas and approaches to land SEO solutions and have the analytical, technical, and marketing skills to support this influence strategy. They must be a self-starter, who can work autonomously yet collaborate with many teams and priorities worldwide. And they must embrace and champion change and be comfortable with ambiguity.

Responsibilities:

  • Monitor organic search performance and generate reports for each defined region.
  • Utilize web analytics and other data sources to ensure business goals are met and provide insights on future actions.
  • Work with content creators to develop new ideas for optimizable content based on keyword and competitive research.
  • Collaborate on SEO strategies using competitor analysis, industry knowledge, and keyword research.
  • Optimize on-site content elements like page titles, meta descriptions, headings, internal links, and content to ensure maximum visibility and rankings.
  • Keep up-to-date on SEO industry news and search engine algorithm changes.

Qualifications:

  • Two to four years of marketing experience.
  • An eagerness to learn and develop a world-class SEO skillset.
  • Experience with web analytics platforms, third-party marketing tools, and content management systems.
  • Excellent cross-group collaboration skills and ability to influence other technical and non-technical groups through different communications strategies.
  • Strong written and verbal communications.
  • Ability to work autonomously; produce work in a timely manner with extensive project management skills.

#joinMSO

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP's commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 68, ,300 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: | Work Area:Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

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