Retail Sales Director

1 month ago

Fife Lake, Michigan, United States Flowers Foods Full time

FRESH. FORWARD. FLOWERS.

Flowers Foods, Inc. (NYSE:FLO) is not just about baking; it's about crafting moments of joy with every delicious bite. With 2022 sales of $4.8 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Nature's Own and Wonder to the bold and artisanal flavors of Dave's Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality. Beyond the oven, Flowers Foods fosters a culture that values and reflects Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility. With a commitment to innovation and a recipe for success, Flowers Foods is more than a bakery – it's a delightful journey into the heart of flavor and community.

Learn more at

Bringing Home the Dough:

Annual compensation is up to $74,000 - DOE

Full-time employees are offered the following benefits:

• Comprehensive health and medical coverage

• 401(k) Retirement savings plan

• Professional growth and leadership training

• Paid vacation, holidays, and parental leave

Rising to the Challenge: Position Responsibilities

Flowers Bakeries has an immediate opening for an Area Sales Director.

An Area Sales Director is responsible for supporting Independent Distributors' (IDs) efforts to manage customer relationships, engaging in sales activities, growing their customer base, seeking new selling opportunities in the market, and tracking sales data. In this supportive role.

In this supportive role, Area Sales Directors are responsible for developing recommended sales strategies to build sales, the customer base, and brand recognition. Area Sales Directors will spend the vast majority of their time personally interacting with customers and IDs in the market to complete these tasks.

Area Sales Directors will review and analyze pertinent sales and marketing data and provide updates and recommendations to IDs Market VP to discuss ways to improve customer relationships, increase selling opportunities, and enhance the business partner relationship with IDs

Knead to Know: Preferred Qualifications


•Must be able to acquire and maintain a DOT Medical Card

•Valid Drivers License and Safe Driving Record

• 5 years of relevant experience in general management or sales. Past experience as a sales rep, distributor, or other sales position required.

Additional Ingredients: Essential Job Requirements


• Oversee general business operations and activities within assigned area; develop budget and market merchandising and advertising in partnership with the Business Units and Marketing for assigned area
• Exercise discretion and independent judgment in carrying out job duties

• In conjunction with IDs, call on customers to promote additional sales and brand awareness

• Plan and maintain a schedule of regular key account visits to build rapport and generate increased sales

• Collaborate with Market VP and Distributor Enablement to analyze market and territory opportunities so that IDs can increase sales and grow territories

• Conduct weekly reviews with Market VP to monitor sales data and personal growth objectives

• Stay current on consumer insights and adjust sales strategies accordingly

• Track market conditions for customers

• Advise IDs on the effectiveness and frequency of in-store displays and other promotions and evaluate new ways to partner with IDs

After 30 days of employment, employees (and their families) are eligible to enroll in medical, dental, vision, basic life insurance, voluntary benefits such as long term disability and the company's 401(k) plan. Employees will accrue 9.23 hours of PTO per month. PTO accrual increases with length of service. Employees receive 8 paid holidays throughout the calendar year. Additional compensation includes the opportunity to earn an annual bonus based upon company performance. Please reply by 8/15/2024. Resumes are active for 30 days. Interested job seekers who successfully complete the series of pre-screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview.

Flowers is an Equal Opportunity Employer. Flowers encourages all qualified candidates to apply, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, veteran status, disability status, or people of any other characteristic protected by state or federal law. The job description above outlines the general nature and level of work expected from employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications for this position. Equivalent combination of education, experience, and skills may supplement above minimum job requirements.

If you need assistance with submitting your resume due to a medical condition or disability, please send an e-mail to Yessenia Arambula at or .

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