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Mgr Business Insights
3 months ago
Job Description
The Manager - Business Insights, based in Minneapolis, MN is responsible to partner with cross-functional teams to convert insights into winning solutions for LSI; by leveraging Retailer & Shopper data resources they create compelling insights that influence LSI business and marketing plans. As the business insights thought leader, this position collaborates heavily with Brand Management, Category Management, Trade Marketing, Sales, Shopper Marketing, and plays a critical role in driving a fact based culture that turns "insights to action".
The duties and responsibilities of this position shall consist of, but not be limited to, the following:
Integrate insights and data from multiple sources into a cohesive story to drive sales and support internal LSI strategies
Be an expert of syndicated POS, retailer shopper card, household panel, and other industry research
Deliver best-in-class reporting against KPI's to assist sales and cross-functional partners: POS & shopper performance dashboards, composite rankings, and performance of new items across categories
Identify knowledge gaps and develop shopper behavior insights
Responsible for training & driving use of the various POS and shopper data resources within LSI
Qualifications:
Qualifications
Required Education: Bachelor's Degree or equivalent experience
Required Experience:
2+ years experience working with syndicated POS data (Nielsen, Circana), Household Panel data, or Shopper Card Data
Knowledge of statistics and quantitative business analyses
Experience using consumer insights tools including Loyalty data, Mintel, Kantar, BASES, and other 3rd party research
Preferred:
MBA a plus
Broad experience in retail, category, brand, consumer, or shopper insights within CPG (Consumer Packaged Goods) industry
Experience working with sales and/or customer development including channel development, merchandising and trade relations
Development and application of advanced analytics and principles in price and package strategy, shopper insights, omni-channel measurement, or category management
Understanding of key elements of brand marketing and new product research (advertising, consumer promotion, shopper marketing, public relations, packaging, consumer relationship management, and new product development)
Experience managing projects: market research, consumer research, or performance management
Experience with database management
Process improvement experience: Agile, Lean, Six Sigma etc.
REQUIRED SKILLS, KNOWLEDGE AND ABILITIES
In-depth knowledge and skilled in the use of syndicated data supplier tools such as Nielsen, Circana, Spectra, Shopper Card Data, and Household Panel Data.
Ability to adapt, support, and guide organization through times of change
Ability to clearly communicate innovative business solutions, orally and in writing, to Leadership and internal teams
Effective organization skills
Strong proficiency in MS Office with focus on Excel and PowerPoint
Ability to travel up to 10-20% of any given month
Additional Information
EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER:
Jack Link's provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic that is protected by federal, state or local law.
E-VERIFY:
Jack Link's is participant in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For information about the E-Verify program, please visit:
All your information will be kept confidential according to EEO guidelines.
