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Retail Insights Analyst

2 months ago


Minneapolis, Minnesota, United States The Bluebird Group Full time

The Bluebird Group is a prominent manufacturer's representative and consulting firm that collaborates with some of the most innovative brands and multinational retailers. We are currently seeking an Insights Associate to join our DNA team. This role is based in our office in Downtown Minneapolis, Minnesota, with a hybrid work model (In-Office: Tuesday - Thursday).

The Insights Associate will act as a data-centric retail strategist, combining the roles of a Business Analyst, Category Manager, and Retail Buyer. This position focuses on analyzing consumer behavior, recognizing trends, optimizing product categories, and utilizing data to foster growth for both retailers and client partners.

Benefits offered include:

  • Medical Insurance
  • Dental Coverage
  • Vision Care
  • Health Savings Account
  • Short-Term and Long-Term Disability Insurance
  • Life Insurance
  • 401(k) Plan
  • Cell Phone Plan or Reimbursement
  • Parking/Commuting Stipend (for those working in our Minneapolis office)
Key Responsibilities:
  1. Consumer Behavior Analysis:
    1. Analyze data to understand and interpret consumer purchasing patterns and preferences.
    2. Employ both quantitative and qualitative methods to derive insights into customer motivations and behaviors.
  2. Trend Identification:
    1. Conduct market research to pinpoint emerging industry and consumer trends.
    2. Stay informed about global and local market dynamics to anticipate future shifts.
  3. Analyzing Retail Opportunities:
    1. Assess the retail landscape to uncover gaps and opportunities for growth.
    2. Utilize data-driven insights to propose new product introductions or category expansions.
  4. Collaboration:
    1. Engage closely with all functional team members at Bluebird, including sales, search, and insights, to align strategies and actions with key timelines.
    2. Manage KPIs alongside a cross-functional team to drive growth.
  5. Data Storytelling:
    1. Transform complex data sets into compelling and easily digestible visualizations and narratives.
    2. Present analytical reports, such as market research, price comparisons, and category opportunities, in a manner that facilitates decision-making.
  6. Building New Processes:
    1. Design and implement new processes to enhance efficiency, productivity, and delivery of insights.
    2. Continuously innovate and refine existing processes within the team.
Qualifications:
  • Bachelor's degree in Business, Marketing, Analytics, or a related field.
  • 1-3 years of experience in data analytics, retail category management, or buying.
  • Proficiency in data analysis tools and software, particularly MS Office.
  • Strong verbal and written communication skills.
  • Excellent analytical thinking and problem-solving capabilities.
  • A curious mindset, willing to explore unconventional approaches.
  • Strong initiative and the ability to work independently with minimal supervision.
  • Effective organizational skills and the ability to manage multiple tasks.
Disclaimer: This job description serves as a summary of typical functions of the role and is not an exhaustive list of all possible responsibilities, tasks, and duties. Responsibilities may vary, and additional duties may be assigned as needed.