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Lead Consumer Insights Analyst, Guest Engagement
2 months ago
Lead Consumer Insights Analyst, Guest Engagement
Location:
Remote/Hybrid
Employment Type:
Full-time
Compensation:
Competitive salary based on experience and qualifications
About the Role:
Joining Roundel means being part of a team dedicated to enhancing the experiences of our valued customers.
As a key member of the Insights team, you will play a pivotal role in gathering and interpreting data about our current and prospective guests, driving the organization to prioritize their needs.
Your leadership will empower your team to assist partners in crafting consumer-focused marketing strategies, developing impactful creative solutions, and assessing brand perception and risk.
The Guest Insights team within Roundel is committed to analyzing consumer behaviors, preferences, and motivations across our diverse business sectors.
Key Responsibilities:
As a Lead Consumer Insights Analyst, you will report directly to the Director of Guest Engagement.
Your primary responsibility will be to cultivate a comprehensive understanding of our guests, focusing on their shopping habits and emotional connections to our brand.
Your contributions to the Guest Engagement team will be instrumental in shaping strategic business decisions aimed at identifying growth opportunities.
You will be tasked with designing and implementing consumer research initiatives, analyzing guest and sales data, and integrating various analytics to support critical business objectives.
Qualifications:
- Bachelor's degree or equivalent professional experience
- Minimum of 2 years in Marketing Research, Consumer Insights, or Data Analytics
- Proficiency in qualitative and quantitative research methodologies
- Strong analytical skills with the ability to present findings clearly to stakeholders
This position offers a flexible work arrangement, allowing for a combination of onsite and remote work based on the needs of the team and the organization.
Roundel is committed to creating an inclusive environment and will provide reasonable accommodations for applicants with disabilities throughout the hiring process.
