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Retail Insights Analyst

2 months ago

Minneapolis, Minnesota, United States The Bluebird Group Full time

The Bluebird Group is a prominent manufacturer's representative and consulting firm, recognized for its partnerships with innovative brands and multinational retailers. We are currently looking for an Insights Associate to join our DNA team. This position is based in our office in Downtown Minneapolis, Minnesota, with a hybrid work model (In-Office: Tuesday - Thursday).

The Insights Associate will act as a data-centric retail strategist, embodying the roles of a Business Analyst, Category Manager, and Retail Buyer. This position focuses on analyzing consumer behavior, spotting trends, optimizing product categories, and utilizing data to foster growth for both retailers and client partners.

Benefits:

  • Medical Coverage
  • Dental Insurance
  • Vision Care
  • Health Savings Account (HSA)
  • Short and Long-Term Disability Insurance
  • Life Insurance
  • 401(k) Retirement Plan
  • Cell Phone Plan or Reimbursement
  • Parking/Commuting Stipend (for employees working in the Minneapolis office)

Key Responsibilities:

  1. Consumer Behavior Analysis:
    1. Analyze data to interpret consumer purchasing patterns and preferences.
    2. Employ both quantitative and qualitative techniques to derive insights into customer motivations and behaviors.
  2. Trend Identification:
    1. Conduct market research to uncover emerging trends within the industry and among consumers.
    2. Remain informed about global and local market dynamics to anticipate future changes.
  3. Retail Opportunity Analysis:
    1. Assess the retail environment to pinpoint gaps and opportunities for expansion.
    2. Utilize data-driven insights to propose new product launches or category enhancements.
  4. Collaboration:
    1. Engage closely with various functional teams at Bluebird, including sales, search, and insights, to synchronize strategies and actions with critical timelines.
    2. Oversee KPIs in collaboration with a cross-functional team to drive growth.
  5. Data Storytelling:
    1. Convert complex data sets into engaging and comprehensible visualizations and narratives.
    2. Deliver analytical reports, such as market research, price comparisons, and category opportunities, in a manner that facilitates decision-making.
  6. Process Development:
    1. Design and implement new processes to improve efficiency, productivity, and the delivery of insights.
    2. Continuously innovate and enhance existing processes within the team.

Qualifications:

  • Bachelor's degree in Business, Marketing, Analytics, or a related discipline.
  • 1-3 years of experience in data analytics, retail category management, or buying.
  • Proficiency in data analysis tools and software, particularly MS Office.
  • Excellent communication skills, both verbal and written.
  • Strong analytical thinking and problem-solving capabilities.
  • A curious mindset, willing to explore unconventional approaches.
  • Self-motivated with the ability to work independently with minimal supervision.
  • Effective organizational skills and the capacity to manage multiple tasks.

Disclaimer: This job description serves as a summary of typical functions of the role and is not an exhaustive list of all possible responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the jobholder may differ from those outlined in this description, and additional duties may be assigned as necessary.