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Marketing Specialist

3 months ago

Naples, Florida, United States Naples Classical Academy Full time

The marketing specialist is a salaried, exempt position with a 12-month work schedule. Salary

will be set annually on a performance-based schedule. The marketing specialist will report

to the school operations manager.

** Major Function**

The marketing specialist performs administrative work in the operational and business areas

of the organization.

The marketing specialist's essential duties and responsibilities are as follows:

** Marketing Coordination**


• Coordinate all marketing initiatives including advertising, media, public relations,

community relations, brand management, and outreach programs.

** Community Relations and Lead Generation**


• Work closely with the school leadership team to determine the quantity of leads and

applications essential for meeting enrollment objectives.


• Implement strategies within the enrollment plan to cultivate and sustain a robust

enrollment waitlist, ensuring the long-term health of the enrollment process.


• Cultivate relationships with community members.


• Visit businesses, community centers, preschools, churches, and other locations to

promote the school and help meet lead generation goals.


• Plan, promote, and execute parent information meetings, school tours (virtual and in-

person), and special presentations about the school to various community groups and

in various locations.


• Build the academy's presence in the community by participating in community

activities including parades, competitions, and other opportunities to promote the

school.


• Any other duties as assigned.

** School Communication and Social Media**


• Manage the school website including, but not limited to, the event calendar, teacher

pages, and news updates.


• Coordinate and send the weekly school newsletter(s).


• Create and post routine social media posts and manage all social media outlets.


• Any other duties as assigned.

** School Events**


• Plan and organize admission events ****and receptions for prospective students and

families.


• Assist the teachers with planning field trips, registrations, and logistics.


• Plan, coordinate, and execute school events throughout the year, which may include,

but not limited to:

o Open house / meet the teacher

o Curriculum nights

o Parent information meetings

o Movie nights, talent shows, and other events, as desired at the Head of

School's request

o Prom

o Graduation

o Hosted sporting events at the school


• Any other duties as assigned.

** Fundraising Events**


• Plan, coordinate, market, promote, and execute fundraising events throughout the

year, which may include, but not limited to:

o Raise Craze

o Annual Golf Tournament (Fall)

o Annual 5K and Fun Run (Winter)

o Annual Gala (Spring)

o Monthly "give back" nights with local restaurants and organizations

o Box Tops for Education, Amazon Smile, and other ongoing fundraising

opportunities

o Other events, as requested


• Any other duties as assigned.

** Volunteer Management**


• Recruit, onboard, train, and oversee volunteers, which may include, but not limited

to:

o Weekly volunteers for teacher projects

o Daily cafeteria monitors

o Field trip chaperones


• Any other duties as assigned.

** Other**


• Plan, coordinate, and oversee the following programs during the school year, which

may include, but not limited to:

o School picture program

o Uniform assistance program (in conjunction with the school counselor)


• Assist with the PTC's marketing efforts as directed by the school operations manager

and Head of School.


• Assist with carline as needed.


• Any other duties as assigned.

** Minimum Qualifications**


• High School degree.


• Associate's degree in business or related field preferred; Bachelor's degree preferred.


• Two (2) years of related professional experience. Marketing, Event Planning or

Communications preferred.


• Competency in Word, Excel, Email Marketing, Web Content, Canva, Budgeting and

Social Media channels.


• Good verbal and written communication skills to work with vendors, teachers,

leadership, parents, and students.


• Create and/or coordinate school events, fundraisers, and volunteer programs.

** Additional Qualifications**


• Ability to demonstrate, uphold, and promote in daily interactions a commitment to

the school's mission and vision, and the moral character and civic virtue the school

embodies.

The organization is an equal opportunity employer. The organization is committed to providing equal opportunity for all individuals in all areas of recruitment, selection, placement, training, assignment, transfer, compensation, benefits, discipline, retention, and promotion. The board commits itself to the policy that there shall be no unlawful discrimination against any person because of race, color, religion, age, sex, national origin, or disability. All decisions with regard to employment shall be in compliance with applicable state and federal laws.