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Manager- Consumer Insights

4 months ago

Chicago, Illinois, United States Kraft Heinz Full time

Description & Requirements
Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits* and perks, including medical, dental and vision coverage, 7% 401(k) matching, Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees, an industry-leading total rewards package that emphasizes a high discretionary bonus.
*Benefits begin 30 days after hire for hourly employees, and immediately upon hire for salaried employees.
Get a peek into life here at Kraft Heinz through our Instagram and TikTok channels
Manager, Consumer Insights - Meats at a glance
Reporting to the Senior Manager, Consumer Insights over Meats, the Consumer Insights Manager is a consumer insights and strategic business partner on the business. In this role, you will be responsible for helping to drive the voice of the consumer, delivering insights and strategic recommendations to develop and implement strategy, and influence decisions across all areas of the business from base business to innovation, for the Oscar Mayer brand.
What's on the menu?

  • Lead key critical initiatives based on business goals, such as Market Landscape, Consumer Targeting & Positioning, Innovation, Renovation, and Communication Evaluation
  • Develop and lead comprehensive research plans for both existing products and new products from scoping, concept development, screening, optimization, and post-launch analysis, packaging graphics and structure, advertising testing, etc.
  • With support, lead yearly brand situation assessment with research vendors in preparation for growth planning with team
  • Guide product quality and value engineering initiatives by delivering consumer insights, developing action standards/decision criteria
  • Help develop research Best Practices for the organization
  • Work with research vendors to provide Best in Class research approaches for agility, speed and breakthrough insights


Recipe for Success: Apply now if this sounds like you

  • I have advanced experience in strategic insights / consumer research role (some client-side experience preferred)
  • I have a background in Marketing, Business or related field
  • I am proficient with innovation & custom research methods for CPG products required, both qualitative and quantitative
  • I have an understanding of marketing processes, business planning, marketing strategy
  • I have a strong sense of ownership and I'm committed to results
  • I have the ability to lead multiple projects simultaneously


Please note: This job posting is just a preview of the full scope of the position. A comprehensive job description is shared upon interview.
We hope to find you a seat at our table
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We're on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We're proud of where we've been - and even more thrilled about where we're headed - as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures - as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we're growing something great here at Kraft Heinz.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today's workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role's responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact