Senior Global Marketing Manager- Anesthesia

4 weeks ago

Columbus, Ohio, United States BD (Becton, Dickinson and Company) Full time
Job Description

BD is a leading global medical technology company that advances the world of health. We are seeking a Senior Global Marketing Manager to lead our Anesthesia portfolio, a $100M+ business. This role will be responsible for managing a diverse product portfolio, driving commercial and product innovation, and accelerating global adoption of BD's Anesthesia solutions.

Responsibilities
  • Develop global product portfolio strategy and annual strategic plan for Anesthesia Solutions.
  • Implement key initiatives working with regional marketing counterparts and cross-functional teams to drive sustainable business growth.
  • Work with cross-functional teams to ensure supply continuity to customers, working with regions to support forecasting, mitigating risks, and finding opportunities for business growth.
  • Accelerate category share growth by driving competitive conversion, upgrading clinical practice, and developing innovative commercial models to increase BD's relevancy within this category.
  • Support product innovation and differentiation through claims development, training, and supporting regional development of sales collateral that can deliver portfolio growth.
  • Implement new product launches, line extensions, cost enhancement projects, and post-market surveillance. Drive NRFit adoption and go-to-market readiness within key target markets.
  • Drive growth in existing and new business, working closely with the country/region marketing teams.
  • Work with cross-functional teams to ensure timely execution and meeting of key deliverables. Work includes providing insights and oversight to voice of customer, developing pricing strategies, and leading commercial launch excellence.
  • Lead product life cycle management activities such as market assessment, segmentation, competitive analysis, portfolio management, product positioning, and marketing collateral/communications.
Requirements
  • Bachelor's Degree required.
  • MBA strongly preferred.
  • Minimum of 5-7 years experience with proven commercial capabilities and business insight in the medical device or healthcare industry.
  • Business experience may include marketing, sales, sales training, and business development.
  • Experience in driving portfolio growth, identifying market opportunities, market segmentation, completing competitive analysis, developing pricing strategies, preparing for product launch and commercialization, and developing go-to-market models and strategies.
  • Experience with innovation process and driving innovation projects/initiatives.
  • Experience in developing comprehensive cases with detailed financial analysis.
  • Previous experience working with international team members and diverse cultures a plus.
Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day. To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

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