Global Demand Generation Director

5 days ago

Columbus, Ohio, United States Rocket Software Full time

Job Title: Global Demand Generation Director

Job Summary:

Rocket Software is seeking a highly experienced Global Demand Generation Director to lead our global strategy and help us scale to new heights. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive demand generation plan to drive pipeline growth, customer acquisition, and revenue.

Key Responsibilities:

  • Own the global demand generation strategy, setting goals and KPIs to drive revenue growth and pipeline acceleration across all regions.
  • Develop high-impact, data-driven demand generation campaigns that resonate with our target audience (CTOs, CISOs, CIOs) across different verticals and regions.
  • Partner closely with GEO-based marketing and sales teams to ensure regional alignment and market relevance.
  • Collaborate with the content, product marketing, and field marketing teams to create compelling messaging and offers that drive customer engagement and conversions.
  • Lead and mentor a centralized demand generation team, including global campaign managers and marketing operations specialists.
  • Provide strategic direction and day-to-day oversight of campaign planning, execution, and optimization.
  • Foster a culture of innovation, collaboration, and continuous improvement within the team.

Requirements:

  • 10+ years of experience in demand generation or growth marketing, preferably in an enterprise software company; including at least 5 years in a senior leadership role.
  • Proven track record of driving significant pipeline growth and revenue, through multi-channel demand gen campaigns in a B2B environment; Familiarity with account-based marketing (ABM) strategies.
  • Experience working for a global company, with an understanding of regional marketing needs and cultural nuances (EMEA, AMER, APAC).
  • Strong knowledge of marketing automation platforms (Marketo, Pardot, etc.), CRM systems (Salesforce), and analytics tools.
  • Demonstrated experience in collaborating with sales teams and aligning marketing strategies with sales objectives.
  • Excellent leadership and team management skills, with experience leading a globally distributed team.
  • Analytical mindset with strong data-driven decision-making skills.
  • Outstanding communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams and senior leadership; experience marketing to technical and C-level audiences (CTO, CIO, CISO) is ideal.

What We Offer:

  • Extensive paid time off programs (paid holidays, sick, and unlimited vacation time)
  • Healthcare coverage options to fit you (and your family's) needs
  • Retirement savings, with matching contributions by Rocket Software
  • Life and disability coverage
  • Leadership and skills training opportunities
  • Two paid work days for off-site training

Rocket Software is an equal opportunity employer and is committed to creating a diverse environment. We are proud to be an EOE M/F/Vet/Disability employer and are committed to compliance with all fair employment practices regarding citizenship and immigration status.

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