Global Demand Generation Director
3 weeks ago
Job Title: Global Demand Generation Director
Job Summary:
Rocket Software is seeking a highly experienced Global Demand Generation Director to lead our global strategy and help us scale to new heights. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive demand generation plan to drive pipeline growth, customer acquisition, and revenue.
Key Responsibilities:
- Own the global demand generation strategy, setting goals and KPIs to drive revenue growth and pipeline acceleration across all regions.
- Develop high-impact, data-driven demand generation campaigns that resonate with our target audience (CTOs, CISOs, CIOs) across different verticals and regions.
- Partner closely with GEO-based marketing and sales teams to ensure regional alignment and market relevance.
- Collaborate with the content, product marketing, and field marketing teams to create compelling messaging and offers that drive customer engagement and conversions.
- Lead and mentor a centralized demand generation team, including global campaign managers and marketing operations specialists.
- Provide strategic direction and day-to-day oversight of campaign planning, execution, and optimization.
- Foster a culture of innovation, collaboration, and continuous improvement within the team.
Requirements:
- 10+ years of experience in demand generation or growth marketing, preferably in an enterprise software company; including at least 5 years in a senior leadership role.
- Proven track record of driving significant pipeline growth and revenue, through multi-channel demand gen campaigns in a B2B environment; Familiarity with account-based marketing (ABM) strategies.
- Experience working for a global company, with an understanding of regional marketing needs and cultural nuances (EMEA, AMER, APAC).
- Strong knowledge of marketing automation platforms (Marketo, Pardot, etc.), CRM systems (Salesforce), and analytics tools.
- Demonstrated experience in collaborating with sales teams and aligning marketing strategies with sales objectives.
- Excellent leadership and team management skills, with experience leading a globally distributed team.
- Analytical mindset with strong data-driven decision-making skills.
- Outstanding communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams and senior leadership; experience marketing to technical and C-level audiences (CTO, CIO, CISO) is ideal.
What We Offer:
- Extensive paid time off programs (paid holidays, sick, and unlimited vacation time)
- Healthcare coverage options to fit you (and your family's) needs
- Retirement savings, with matching contributions by Rocket Software
- Life and disability coverage
- Leadership and skills training opportunities
- Two paid work days for off-site training
Rocket Software is an equal opportunity employer and is committed to creating a diverse environment. We are proud to be an EOE M/F/Vet/Disability employer and are committed to compliance with all fair employment practices regarding citizenship and immigration status.
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