Senior Global Marketing Manager

4 days ago

Columbus, Ohio, United States BD (Becton, Dickinson and Company) Full time
Job Description

Job Summary: We are seeking a highly skilled Senior Global Marketing Manager to lead the commercial strategy, product development, and launch excellence for a brand new next generation point of care (POC) blood collection device.

Key Responsibilities:

  • Lead all marketing activities linked to BD's Global Product Development System (GPDS) process.
  • Accountable for completion of respective marketing results to ensure commercial excellence through collaborative efforts with all levels of other functional areas.
  • Develop cases that clearly quantify the commercial potential, including market potential, customer requirements, competitive assessment, pricing, and costs.
  • Develop global marketing and launch plans that defines 'where to play' including market size, market trends, segmentation, buying process, customer needs, and competitive capabilities, and 'how to win' including establishment of go to market plan; value offer; brand, pricing and market shaping strategy.
  • Plan and lead marketing functional and commercial excellence reviews and incorporate the feedback and the findings into the launch and broader go to market strategy.
  • Analyze market trends, clinical practices and conduct primary and secondary market research to identify and validate customer needs, target segmentation, addressable market size and growth potential.
  • Develop and strengthen the product value offer, the target product profile and positioning in collaboration with key cross-functional partners and as per the findings through market research, industry trends, KOL interactions as well as the changing program needs.
  • Work closely with Medical Affairs and HEOR to ensure robust evidence plans and enduring/differentiating messaging.
  • Identify and cultivate strategic partnerships with the POC and core laboratory diagnostics companies to ensure compatibility, drive growth and improve market positioning.
  • Partner with Marketing Communications team and external agencies to develop and implement differentiated positioning, communication and advertising strategies to improve brand visibility and promote products.
  • Drive platform growth by leading commercial strategies outside product line responsibilities across business groups and units, linked directly to the long-term growth objectives for the business.
  • Successfully partner and collaborate with regional marketing and cross-functional leaders, to ensure the development and execution of comprehensive marketing and product strategies, tactics and messaging.
  • Develop and deliver annual global marketing and strategic plans and guide regional marketing teams in the development of their plans.

Requirements:

  • Bachelor's degree in business or science is required. Ph.D., MBA or other graduate degree is strongly preferred.
  • A minimum of 7 years of relevant Strategic Marketing, Business Development, Program Management, R&D experience in life sciences, biotechnology, medical device or other healthcare field with a consistent track-record of dedication and results is required.
  • Experience working in a sophisticated matrixed organization with global responsibilities is preferred.

Why BD?

At BD, we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

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