Senior Global Marketing Manager- BD Syringe Portfolio

1 day ago

Columbus, Ohio, United States BD (Becton, Dickinson and Company) Full time
Job Description

BD is a leading medical technology company that advances the world of health. We are seeking a Senior Global Marketing Manager to lead the BD syringe portfolio, a $500M+ legacy business crucial to global healthcare.

The successful candidate will drive growth initiatives and support product management to maintain the impact of BD PlastipakTM in healthcare. This includes managing other BD brands such as BD EmeraldTM, BD DiscarditTM, and combination needle products.

The role involves collaborating with regional team members and cross-functional stakeholders from R&D, operations, supply chain, and medical functions. The candidate must be resourceful and adept at leading multiple priorities effectively across various functions.

Responsibilities
  • Set the short-term and long-term global marketing strategy for the BD syringe portfolio and solidify our brand's positioning within the larger BD portfolio.
  • Active participation as a core team member representing the marketing/commercial function on existing projects, developing targeted commercial campaigns, driving price optimization, and forecasting global demand.
  • Work with cross-functional teams to ensure supply continuity to customers, working with regions to support forecasting, mitigating risks, and finding opportunities for business growth.
  • Strong collaboration with cross-functional team members within the platform, BD's Medication Management Solutions (MMS) business unit, and third-party pump manufacturers to ensure BD syringes are well positioned for use in syringe pumps.
  • Prioritize and evaluate potential tactics to drive the importance of using validated syringes on pumps, based on market research insights.
  • Drive differentiation through claims development, training, and supporting regional development of sales collateral that can deliver portfolio growth.
  • Explore innovation opportunities for future growth within the Medication Administration and Medication Preparation clinical workstreams.
  • Drive growth in existing and new business, working closely with the country/region marketing teams.
  • Work with cross-functional teams to ensure timely execution and meeting of key deliverables. Work includes providing insights and oversight to voice of customer, developing pricing strategies and leading commercial launch excellence.
  • Lead product life cycle management activities such as market assessment, segmentation, competitive analysis, portfolio management, product positioning and marketing collateral/communications.
Requirements
  • Bachelor's Degree required.
  • MBA strongly preferred.
  • Minimum of 5-7 years experience with proven commercial capabilities and business insight in the medical device or healthcare industry.
  • Business experience may include marketing, sales, sales training and business development.
  • Experience in driving portfolio growth, identifying market opportunities, market segmentation, completing competitive analysis, developing pricing strategies, preparing for product launch and commercialization, and developing go to market models and strategies.
  • Experience with innovation process and driving innovation projects/initiatives.
  • Experience in developing comprehensive cases with detailed financial analysis.
  • Previous experience working with international team members and diverse cultures a plus.
  • Demonstrated critical thinking capability including strong customer focus, needs identification, and value proposition development.
  • Demonstrated analytical skills with the ability to translate data into actionable marketing and business strategies and plans.
  • Ability to use sound, independent reasoning and judgment to establish work priorities and identify ways to optimize project timelines and to mitigate project risks/delays.
  • Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of contending priorities.
  • Shown ability to work in a high-paced environment and routinely work on multiple tasks with multiple people while effectively prioritizing.
  • Highly effective interpersonal skills and strong emotional intelligence and experience working in a matrixed organization and influencing without authority.
  • Excellent communication and presentation skills.
  • Highly meticulous with the ability to analyze and prioritize data into meaningful presentations.
  • 10% - 20% travel.

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