Director of Marketing

1 month ago

Dallas, Texas, United States teamworkonline Full time
Overview of the United Soccer League (USL)The United Soccer League (USL) is the heartbeat of American soccer. Impacting more than 200 communities across the United States, the USL is the first and only soccer organization in the United States to build a youth-to-professional pathway for both men and women within one ecosystem. That structure includes three professional leagues: USL Super League (women), USL Championship (men), and USL League One (men); two pre-professional leagues: USL League Two (men) and the USL W League (women); and two youth platforms: USL Academy and USL Youth.

Authentic, vital, and exciting, the USL is dedicated to providing an inclusive and memorable soccer experience for players, fans, and communities across our growing "soccer nation."
Meet Dallas Trinity FC Dallas Trinity FC is one of 8 Inaugural Teams in the newly formed USL Super League – A Division 1 Professional Women's Soccer League playing in: Brooklyn, Charlotte, Dallas, Fort Lauderdale, Lexington, Spokane, Tampa, DC starting August 2024. Dallas Trinity FC is the first ever division 1 professional women's team to play in a North Texas, the largest market in the country for youth soccer in the USA and the future host to a record 9 FIFA Men's World Cup matches in the summer of 2026.
Position DescriptionThe Director of Marketing will be responsible for leading, developing and executing brand marketing strategies and activations. Specifically working with the USL internal departments, including but not limited to the USL marketing communications department, external agencies, sponsorship and ticketing sales teams, marketing partners, and spearhead all the advertising, event marketing, game day experiences, and promotional campaigns for the club. This position will report to the Club President.
Responsibilities
  • Develop and implement strategic marketing strategies and action plans to achieve increased brand awareness, annual ticket and merchandise sales goals, and strategic brand partnerships
  • Develop and manage a direct-to-fan communication strategy, including fan journeys, email marketing, social, mobile marketing, website CX and engagement, and other communication channels.
  • Manages game presentation and works closely with operations staff to ensure all consumer-facing marketing and brand elements are presented appropriately
  • Leading, managing, and creating a plan for the entire marketing staff (Traditional Media, Social Media, PR)
  • Provide direction to the USL internal content, video, and creative teams on the creation of breakthrough storytelling that informs, educates, and drives game attendance/sales & overall positioning as a fan destination
  • Leverage key women's soccer moments, initiatives, and developments (e.g., Olympics) that align with overall messaging and objectives.
  • Collaborate with the sales team to create campaigns focused on both growing the new Season Ticket Member base, retention, group, advance, theme, and walk up tickets
  • Plan and oversee advertising and promotional campaigns which include may include TV, radio, print, social and digital marketing in an effort to ultimately drive sales and increase brand affinity
  • Maintains consistent oversight and awareness of campaign results and proactively take corrective action, as needed, to optimize results
  • Develop and implement paid media programs to drive marketing efforts.
  • Monitor, analyze and communicate marketing efforts and results.
  • Oversee assigned staff, budgets, programs, and projects, as required.
  • Evaluates market trends and adjust strategies to adapt to the changing market and competitive conditions
  • Be a liaison with ticketing, Partnership Sales and Partnership Marketing teams to ensure the organization's partners are supporting sales through internal and external partner distribution channels
  • Collaborates with senior management to ensure all creative assets properly reflect the brand and are consistent with marketing and sales objectives
  • Works with the USL and all other departments to ensure cross-platform execution
  • Collaboratively support community initiatives
  • Must possess a thorough knowledge of the competitive landscape and the brand's competing strengths, weaknesses and market position
  • Develops and motivate team members
  • Performs other related duties as assigned

Required Experience & Knowledge
  • Ability to lead a team within a fast-paced environment and deliver amidst demanding timelines
  • Strong time-management and organization skills, with the ability to handle multiple tasks in a fast-paced professional environment, work under agile, fluid deadlines and complete tasks in a timely and efficient manner.
  • Experience leading marketing and media agencies
  • Extensive understanding of creative production processes, and experience in developing digital and social creative solutions
  • Strong problem-solving, decision making and analytical skills
  • Demonstrated understanding of how marketing, creative and media work seamlessly to help brands succeed
  • Exceptionally strong interpersonal and communication skills
  • Independent, self-motivated and creative
  • Exceptional creative abilities; looking to push the envelope and develop and implement fresh ideas.
  • Ability to operate within a budget and project/forecast marketing program costs based on industry and historical data.
  • Knowledge and experience of/in grassroots marketing and live events.
  • Familiarity with event trends and technology, sports and popular culture.
  • Bilingual (English and Spanish) fluency a plus.
  • Able to work game nights, weekends and non-traditional hours, in non-traditional settings, within a team atmosphere.
  • Ability to foster relationships and build partnerships with vendors, Club partners, and third parties.
  • Positive attitude and strong work ethic a must. Must have a "team-first" mentality with an eagerness to learn
  • Proficient in Microsoft office (Word, Excel, PowerPoint )

Experience
  • Minimum of 2-4 years of relevant experience in marketing, sports, entertainment, advertising agency or media industries with a strong concentration in marketing strategies, as well as, live events and grassroots/field marketing.
  • Minimum of 2-4 years of experience working with media agency to coordinate delivering creative assets in accordance with media plans
  • Minimum of 2-4 years of direct supervisory experience
Educational Background Required
  • Bachelor's degree required - Advanced degree a plus

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

  • Marketing Director

    1 month ago

    Dallas, Texas, United States Litigiven LLC Full time

    Position Overview: Litigiven is seeking a creative and experienced Marketing Director to join our team. The ideal candidate will be responsible for developing and implementing marketing strategies that drive brand awareness and business growth. The Marketing Director will lead the marketing function, manage budgets, develop comprehensive plans, and ensure...

  • Sales and Marketing Director

    21 hours ago

    Dallas, Texas, United States LeaderStat Full time

    About LeaderStatLeaderStat is a thriving Independent Living community located in the heart of Dallas, Texas. Our goal is to provide a nurturing and engaging environment for our residents, offering exceptional services and amenities. We are currently seeking a driven and experienced Sales and Marketing Director to join our team and contribute to the continued...

  • Director of Marketing

    1 month ago

    Dallas, Texas, United States Selby Jennings Full time

    Our client is a corporate credit investment firm, currently managing roughly $250mn. They are looking for a Director of Marketing to lead their fundraising efforts.Responsibilities:Build a strong pipeline of prospective investors and consistently set up meetingsDevelop a comprehensive understanding of the firm's products and be able to effectively...

  • Sales and Marketing Director

    19 hours ago

    Dallas, Texas, United States Gecko Hospitality Full time

    Job Description:**Director of Sales and Marketing**Gecko Hospitality is seeking a highly experienced and motivated Director of Sales and Marketing to join our team. As a key member of our leadership team, you will be responsible for developing and implementing comprehensive sales and marketing strategies that align with our company goals.Key...

  • Sales and Marketing Director

    4 days ago

    Dallas, Texas, United States LeaderStat Full time

    We are a thriving Independent Living community located in the heart of our organization. Our goal is to provide a nurturing and engaging environment for our residents, offering exceptional services and amenities. We are currently seeking a driven and experienced Sales and Marketing Director to contribute to the continued success of our community.Key...

  • Regional Director Marketing

    1 month ago

    Dallas, Texas, United States Lifespace Communities Full time

    Join a dynamic team and make a differenceWe are looking for a Regional Director of Marketing to support our communities in Texas. As a key member of our Marketing team, you will provide strategic focus and leadership for assigned communities, developing and implementing integrated marketing campaigns to drive sales and occupancy targets. Your role will...

  • Public Relations and Marketing Director

    19 hours ago

    Dallas, Texas, United States CornerStone Staffing Full time

    Job Title: Marketing PR Consultant Sr.Location: Remote (Must reside in the DFW area)Pay: $50 – 60/hr BOESchedule: Monday - Friday, 8:00am to 5:00pmJob Description:The Marketing and Public Relations Consultant Senior will, with minimal supervision, evaluate, analyze, and propose marketing and public relations strategies and solutions. This role involves...

  • Director, Lifecycle Marketing Strategist

    6 days ago

    Dallas, Texas, United States CCS Medical Full time

    Job Title: Director, Lifecycle MarketingCompany: CCS MedicalOverviewThe Director, Lifecycle Marketing role will drive the strategy and implementation of enrollment, engagement, and retention programs for CCS Medical. They will ensure patients have a cohesive experience, building a deep relationship and trust with the company.Key ResponsibilitiesDevelop and...

  • Director of Marketing, UPA International

    3 weeks ago

    Dallas, Texas, United States teamworkonline Full time

    Job Description:The Director of Marketing for UPA International, PPA Tour, and MLP is responsible for creating and executing comprehensive marketing strategies to enhance the visibility and growth of pickleball. This role involves leading a marketing team and collaborating with various stakeholders to promote events, engage audiences, and build the...

  • Director of Sales and Marketing Strategy

    1 day ago

    Dallas, Texas, United States Gecko Hospitality Full time

    About the RoleWe are seeking a highly experienced and motivated Director of Sales and Marketing to join our team at Gecko Hospitality. As a key member of our leadership team, you will be responsible for developing and implementing comprehensive sales and marketing strategies that align with our company goals.Key ResponsibilitiesStrategic Planning &...

  • Executive Director, Dallas Market

    19 hours ago

    Dallas, Texas, United States Belong Home, Inc. Full time

    Job SummaryWe are seeking an experienced and strategic leader to serve as our Executive Director, Dallas Market. As a key member of our leadership team, you will be responsible for launching and managing our Dallas market, driving business growth, and ensuring operational excellence.Key ResponsibilitiesDevelop and execute a comprehensive business plan to...

  • Senior Creative Director

    1 day ago

    Dallas, Texas, United States AlienVault Full time

    Job OverviewAs a Senior Creative Director - Retail Marketing at AlienVault, you will be responsible for providing expert-level guidance on creative direction, managing creative resources, and ensuring consistency across all consumer touchpoints. Your primary goal will be to drive sales within retail by developing creative approaches that align with consumer...

  • Marketing Director

    5 days ago

    Dallas, Texas, United States The Crowther Group Full time

    Job OpportunityThe Crowther Group, a leading Commercial General Contractor, is seeking a highly motivated and experienced Marketing Manager to join our team.Job SummaryWe are looking for a skilled Marketing Manager to provide support for strategic construction proposals and presentation development, as well as various advertising, PR, social media, and...

  • Strategic Director

    17 hours ago

    Dallas, Texas, United States The Marketing Arm Full time

    About The Marketing ArmThe Marketing Arm is a creative agency that creates cultural resonance for brands. We're a team of innovators who challenge the status quo and push the boundaries of what's possible.Job OverviewIn this role, you will be responsible for building cultural resonance for brands, leveraging your passion for creativity, culture, and...

  • Sales and Marketing Executive

    1 week ago

    Dallas, Texas, United States LeaderStat Full time

    We are a dynamic Independent Living community dedicated to providing a supportive and engaging atmosphere for our residents. We are currently in search of a motivated and experienced Sales and Marketing Director to enhance our community's growth and success.Key Responsibilities: As the Sales and Marketing Director, you will lead the sales initiatives from...

  • Sales and Marketing Executive

    4 days ago

    Dallas, Texas, United States LeaderStat Full time

    We are a vibrant Independent Living community dedicated to enhancing the quality of life for our residents. Our mission is to create a supportive and engaging atmosphere while providing top-notch services and amenities. We are currently in search of a skilled Sales and Marketing Director to play a pivotal role in our ongoing success.Key Responsibilities: As...

  • Sales and Marketing Executive

    4 days ago

    Dallas, Texas, United States LeaderStat Full time

    We are a prominent Independent Living community dedicated to fostering a supportive and engaging atmosphere for our residents. Our mission is to deliver outstanding services and amenities. We are currently in search of a seasoned Sales and Marketing Director to enhance our community's success.Key Responsibilities: As the Sales and Marketing Director, you...

  • **Market Operations Director**

    24 hours ago

    Dallas, Texas, United States Whitewatercw Full time

    Job SummaryWe are seeking a highly motivated and experienced Market Manager to join our team at WhiteWater Express. As a key member of our leadership team, you will be responsible for driving business growth, developing and implementing strategies to increase customer satisfaction, and leading a team of professionals to achieve exceptional results.Key...

  • Director, Product Marketing – Transportation Management Systems Expert

    17 hours ago

    Dallas, Texas, United States Blue Yonder Full time

    Job Summary:Blue Yonder is seeking a dynamic Product Marketing Director to accelerate its leadership in supply chain transformation. This strategic role requires an understanding of how Transportation Management Systems (TMS), Warehouse Management Systems (WMS), and supply chain planning work together to support agile planning and execution functions.Key...

  • Marketing Manager

    3 weeks ago

    Dallas, Texas, United States Mill Creek Residential Full time

    Welcome to Mill Creek We're glad you're here At Mill Creek Residential we are committed to building a diverse, equitable and inclusive workplace where our associates can grow and bring their whole selves to work. This starts with our recruiting and hiring process.Studies have shown that women and people of color are less likely to apply to jobs unless they...