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Director of Sales and Marketing Strategy

2 months ago

Dallas, Texas, United States Gecko Hospitality Full time
About the Role

We are seeking a highly experienced and motivated Director of Sales and Marketing to join our team at Gecko Hospitality. As a key member of our leadership team, you will be responsible for developing and implementing comprehensive sales and marketing strategies that align with our company goals.

Key Responsibilities
  • Strategic Planning & Execution
    • Develop and implement sales and marketing strategies that drive business growth and revenue.
    • Conduct market research to identify trends, competitive landscape, and opportunities for growth.
    • Collaborate with executive management to set targets and ensure alignment with overall business objectives.
  • Sales Leadership
    • Lead and mentor the sales team, fostering a culture of high performance and excellence.
    • Drive occupancy rates through effective sales tactics and relationship building with referral sources.
    • Utilize CRM systems to track leads, conversions, and maintain accurate sales records.
  • Marketing Initiatives
    • Design and execute marketing campaigns tailored to the needs of potential residents and their families.
    • Enhance brand awareness through digital marketing, public relations, and community outreach programs.
    • Manage online presence, including website content and social media platforms.
  • Client Engagement
    • Develop and maintain strong relationships with prospective residents, families, and referral partners.
    • Organize tours, open houses, and promotional events to showcase our facility's offerings.
    • Address inquiries and concerns promptly, ensuring a positive experience for all stakeholders.
  • Performance Analysis
    • Monitor and analyze sales and marketing metrics to evaluate effectiveness.
    • Prepare detailed reports for senior management, highlighting successes, challenges, and areas for improvement.
    • Adjust strategies based on performance data to optimize results.
Qualifications
  • Education: Bachelor's degree in Marketing, Business Administration, or related field. MBA preferred.
  • Experience: Minimum of 3 years in a senior sales and marketing role within the hospitality or healthcare industry.
  • Skills: Strong leadership and team management abilities.
  • Excellent communication and interpersonal skills.
  • Proficiency in CRM software and marketing automation tools.
  • Analytical mindset with the ability to interpret complex data.