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Head of Marketing

4 months ago

Chicago, Illinois, United States Breakthrough Full time

Are you a Marketing Leader looking to join a healthcare tech startup that is disrupting the broken healthcare system?

We're looking for a hungry, "I want to be a CMO someday" type of person to build and lead our marketing team. Someone who thrives in a fast-growth startup and a strong background in demand generation, growth marketing, and direct response marketing.

You'll be part of the leadership team, and report directly to the CEO.

PLEASE WATCH THIS VIDEO

If that sounds like you, then keep reading :)

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About Breakthrough

The current healthcare system is broken with layers of dysfunction that cripple the $30B physical therapy industry and the patients it should be relieving.

When people experience pain in their body, invasive treatments like addictive medications and surgery are often recommended well before conservative methods - even though they can produce better/faster outcomes at a lower cost.

Breakthrough is on a mission to help people in pain get back to normal naturally without pharmaceuticals or dangerous and unnecessary surgeries by empowering physical therapy practices to be self-sufficient in the ability to seek and retain patients on their own.

Other Awesome Benefits About This Opportunity:

  • You get to be part of transforming the healthcare industry. Our mission is to help people in pain get back to normal naturally (instead of overusing pharmaceuticals or getting unnecessary surgery). If you have a problem with the current healthcare system or a passion for natural health then you'll love what we're up to.
  • Massive growth opportunity. We have a solid team and product. We are profitable and self-funded with no board. We are primed and ready to scale into additional markets.
  • We are already thought leaders with an incredible brand in the PT space and more content than a marketer could dream of.
  • Remote first. You can work remotely. We care about your results and impact on the business here and really want you to be able to live and work where you want to. This is not a new thing for us. It's an advantage because we started this way.
  • You get to be part of an amazing team of incredibly driven people who are constantly learning, growing, and encouraging one another.
  • We invest a LOT in training for our team... If you love learning, you'll love it here... Training and mentorship...
  • You get amazing benefits (medical, matching 401K etc)

About You:

  • 5-7+ years in a leadership role growing a Marketing team in the SMB space within a fast-paced, high-tech company (including hiring and developing a team)
  • You know precisely how to operate in a startup because you've lived it and can navigate ambiguity and change with ease.
  • You have the ability to be strategic and focus on the big picture and also to jump into the tactical work where needed to achieve results.
  • You must have a strong track record of hitting targets and working with sales to hit and beat company goals. If you did not have ownership of a number like MQL or SQO then this isn't for you.
  • Hands-on experience with marketing operations and demand generation tools.
  • You have a proven track record with Direct Response Marketing and have studied the best practices and implemented them with success.
  • You deeply understand the value and limitations of the primary B2B marketing channels.
  • You are highly skilled and have hands-on experience scaling the major digital channels (especially Meta).
  • You know the tried and true methods, and love exploring experimental and innovative ways to reach target market
  • You have proven experience building and growing and driving revenue from email marketing.
  • You have enough experience in Product Marketing and Positioning to get by.

What you'll be taking on:

You will own marketing for Breakthrough to generate high-quality sales opportunities to hit our goals of helping people in pain get back to normal naturally.

  • Own Strategic Planning, Team Alignment and Execution: You'll collaborate with our leadership team to set quarterly goals and priorities that drive the company's purpose of helping people in pain get back to normal naturally. You'll build, develop, and work with a rockstar team to build out our marketing plan to hit targets.
  • Building and Execute Our Demand Gen Strategy: You'll build and maintain the demand / lead gen channels to ensure there is a steady, reliable, and well-qualified flow of MQLs getting to our sales team every day. We expect to increase volume by 30%+ this year and 100%+ next year as we move into new markets, all while maintaining healthy CAC and ROAS numbers.
  • Lead Marketing Operations: You will lead our marketing operations manager to develop, implement and monitor systems and procedures necessary to make marketing run like a well oiled machine. This means developing systems for the department with leading and lagging metrics to measure them, as well as assigning people to be accountable for them.
  • Developing the Breakthrough Brand: You'll be responsible for increasing awareness of Breakthrough and its products as "the leader in business growth for physical therapy". You'll own our events to make them the best in the market. You'll build strong media and partner relationships to effectively position the company.

Grow and Develop a Rockstar Team and Culture: At Breakthrough our values and culture come first. We believe the collective success of the team always comes first. We have a team that shows grit, is humble, always learning, and seeks to elevate one another. We foster lots of trust and healthy conflict. The expectation here is that you maintain strong eNPS and MEI scores with your team.

Our Values = Your Values:

  • Elevate Others
  • Be Real
  • Beginners' Mind
  • Own The Results
  • Do Shit That Makes A Massive Difference
  • Seeks to Understand the Customer First

Disclaimer: The salary range for this position is subject to change and will vary based on the candidate's experience, qualifications, and other relevant factors. The final compensation package will be determined during the interview process.