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Principal Analyst, Marketing Insights

4 months ago

Provo, Utah, United States Qualtrics Full time
At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won't have to look to find growth opportunities—ready or not, they'll find you. From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business. Join over 6,000 people across the globe who think that's work worth doing.

Principal Analyst, Marketing Insights

Why We Have This Role
Data and insights power the marketing strategy at Qualtrics. With signature events like X4, a global sales organization, and a fast growing business, Qualtrics is seeking an experience individual contributor to harness the power of data analytics to drive sophisticated marketing strategies. This role goes beyond dashboards as you will provide strategic guidance that informs our global marketing initiatives, directly influencing the growth trajectory of our field marketing, demand generation, product marketing and business development efforts. Your influential position will interface directly with senior sales, marketing, and operations leadership, providing insightful recommendations that underpin our marketing success and fuel market expansion.

How You'll Find Success
You'll know you're doing an excellent job when you are proactively delivering actionable insights to inform and shape marketing strategies, campaigns, and overall performance. We expect that within your first year, you will have revolutionized how we deliver insights - moving to a more strategic approach. With your experience in B2B marketing analytics, you will utilize your strong business acumen to understand the broader marketing landscape and company objectives. As the most senior analyst on the team, you will be the go-to subject matter expert and help foster a culture of continuous learning and development within the team.

How You'll Grow
You will be at the forefront of our marketing efforts, providing you with the day-to-day challenge of solving complex problems in an ever-evolving landscape. As you steer our operations toward success, you'll master the art of strategic decision-making and analytic problem-solving while navigating complex marketing challenges.

Things You'll Do
  • Use advanced analytics to provide actionable insights that support the day-to-day and strategic decisions of our field marketing, demand generation, and SDR teams. Provide additional insight as to how marketing can support Sales, Customer Success and Partner.
  • Champion data-driven decision-making processes and tailor marketing strategies to cater to different markets and customer segments on a global basis
  • Drive a unified view of all marketing data sources, providing insights and recommendations to optimize the customer journey and enhance lead generation and nurturing.
  • Collaborate with cross-functional teams to ensure all marketing campaigns are informed by solid analytics and tailored to drive demand and support the sales pipeline.
  • Implement predictive models to optimize marketing campaigns and targeting efforts
  • Stay updated with the latest in marketing technology and analytics, incorporating best practices and innovative solutions where appropriate.
  • Mentor and guide junior team members to build their technical and analytical skills.


What We're Looking For On Your Resume
  • Minimum of 7-10 years of experience in marketing analytics, data science, or a related role, preferably within the B2B SaaS industry.
  • Proficiency with data visualization tools (e.g., Tableau, Power BI), SQL, and marketing analytics platforms.
  • Strong technical skills in data extraction, manipulation, and analysis, using MySQL, Python, R, etc.
  • Strong understanding of statistical methods and concepts
  • In-depth knowledge of various machine learning algorithms used for predictive modeling
  • Excellent understanding of B2B marketing metrics and KPIs.
  • Proven track record in transforming data into actionable insights that drive business outcomes.
  • Experience mentoring and developing junior analysts.
  • Exceptional communication and presentation skills.
  • Ability to work in a fast-paced, dynamic environment with cross-functional teams.
  • Bachelor's degree in Marketing, Business, Data Analytics, or a related field; Master's degree preferred.


What You Should Know About This Team
  • Innovation is our team's heart-rate; we lead with creativity and embrace continuous improvement as we redefine marketing technology and insights.
  • We value knowledge sharing and collective problem-solving, ensuring a supportive environment where every opinion is valued.
  • Impact-oriented, we celebrate meaningful contributions that drive the company forward, and we're committed to individual career development.


Our Team's Favorite Perks and Benefits
  • Workspaces: We have quiet spaces to take a call or for deep thinking, and other spaces dedicated to collaboration.
  • Wellness Reimbursement: This can be put toward wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and more.
  • Q Mentor Program: Looking to grow in your career? Get matched with a mentor inside Qualtrics to get meaningful coaching from someone outside your team.
  • $1800 Experience bonus to be used for an "Experience" of your choosing


The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

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