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Email Marketing Account Strategist

2 months ago

Provo, Utah, United States Wallaroo Media Full time
Exciting Role for an Email Marketing Account Strategist

Wallaroo Media is a dynamic organization committed to enhancing brand visibility and driving revenue through innovative marketing strategies. As an Email Marketing Account Strategist, you will be instrumental in crafting and executing impactful email and SMS marketing initiatives for a variety of clients, thereby contributing to their overall success.

Key Responsibilities:
  • Serve as the main point of contact for client interactions and email/SMS marketing insights
  • Design and implement strategies for email campaigns and automation tailored to different brands
  • Segment subscribers effectively to enhance engagement and increase revenue
  • Collaborate with cross-functional teams to create and launch email marketing initiatives
  • Perform A/B testing to refine content, subject lines, and other elements
Qualifications:
  • Minimum of 2 years of experience in email marketing strategy and content development
  • Understanding of email design best practices and conversion optimization techniques
  • Experience with email marketing platforms such as Klaviyo, MailChimp, etc.
  • Familiarity with customer segmentation strategies in email marketing
  • Detail-oriented with a focus on achieving results
Benefits:
  • Collaborate with a skilled team in a supportive environment
  • Attractive salary and comprehensive benefits package
  • Flexible working hours and half-day Fridays
  • Additional employee perks including a monthly budget for meal delivery and a generous vacation policy