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Lifecycle Marketing Manager

2 months ago

Atlanta, Georgia, United States Tangelo Full time

Overview

Tangelo is dedicated to improving healthy food access and promoting healthier lifestyles by making nutritious, affordable, and delicious food options accessible through a benefits platform for low-income families and those with chronic conditions. Our platform provides subsidized medically tailored meals and healthy grocery delivery at reduced costs, or even free, through partnerships with insurance companies, governments, universities, non-profits, and employers.

Join Our Team as a Lifecycle Marketing Manager

We are seeking a highly-motivated Lifecycle Marketing Manager to join our team. As a Lifecycle Marketing Manager at Tangelo, you will own the execution, evaluation, and iteration of digital customer engagements throughout our food as medicine programs nationwide. If you have a passion for creating highly-valued, data-driven customer journeys and have a proven track record of reaching and engaging diverse populations, we want to hear from you

Key Responsibilities

  • Own the implementation of customer-facing program engagements through our proprietary food as medicine platform, Intercom, and other marketing tools.
  • Build and manage a comprehensive library of member engagements that are used across food as medicine programs running on our platform.
  • Analyze customer behavior and feedback to develop strategies that improve customer acquisition, reduce churn, and enhance customer loyalty.
  • Monitor and report on engagement campaign performance regularly, and improve performance to hit KPIs through A/B testing, trend analysis, and continuous iteration.
  • Work closely with team stakeholders including product, design, customer support, fulfillment, & account management, to continuously improve customer experiences.
  • Stay ahead of industry trends and best practices; and continually improve your skill set and optimize your workflows as AI tools become more advanced.
  • Monitor and report on competitor practices and product offerings to inform a best-in-class experience for our customers.
  • Assist our marketing team in development of marketing materials, planning and execution of events, and other acquisition-related activities.

Requirements

  • 4+ years of lifecycle marketing experience, preferably at a SaaS or tech startup (B2C experience a plus).
  • Experience owning in-app, text, and email programs, including building, implementing, measuring, and iterating.
  • Excellent business analytics skills, able to pull and analyze data, and report on campaigns and experiments.
  • Ability to work independently and navigate cross-functional teams.
  • Knowledge and understanding of Intercom, Contentful, Figma, and or similar softwares.
  • A growth mindset - you thrive on feedback and are eager to take on new challenges.
  • Experience integrating AI tools into your workflow to automate and optimize work.

What We Offer

  • Competitive salary reflective of your academic credentials, experience, and technical skills. The package includes a comprehensive benefits package, underscoring our commitment to attract and retain top talent.
  • A supportive and collaborative team environment.
  • Opportunities for professional growth and development.
  • The chance to make a meaningful impact in your community.
  • If you're ready to take on this exciting role and help us make a difference, apply now