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CRM Campaign Manager

2 months ago

Atlanta, Georgia, United States Insight Global Full time
Position Overview

The CRM Campaign Manager plays a crucial role in orchestrating the implementation, management, and analysis of customer-oriented email marketing initiatives. This position is tasked with overseeing a diverse range of programs, including:

  • Prospecting
  • Promotional Activation
  • Lifecycle Engagement
  • Retention Strategies

In this capacity, the individual will collaborate closely with the internal Loyalty & CRM team to ensure the seamless and timely execution of campaigns through our owned communication channels.

Key Responsibilities

The primary responsibilities of the CRM Campaign Manager include:

  • Managing the end-to-end process of email marketing campaigns
  • Analyzing campaign performance and reporting insights
  • Coordinating with cross-functional teams to align on campaign objectives
  • Ensuring adherence to best practices in email marketing

This role is essential for driving customer engagement and enhancing the overall effectiveness of our marketing efforts.