Marketing Operations Specialist

2 weeks ago


Atlanta, Georgia, United States Publicis Sapient Full time
Marketing Operations Manager Job Overview

Publicis Sapient serves as a catalyst for digital transformation, assisting organizations in embracing a digitally enhanced environment. We are in search of a skilled Marketing Operations Manager who will be instrumental in refining and automating marketing strategies, with a strong emphasis on data analytics, artificial intelligence, and campaign performance.

Key Responsibilities:

  • Enhance Campaign Performance: Leverage the Pardot platform to create impactful marketing initiatives, perform A/B testing, and evaluate outcomes for continuous improvement.
  • Utilize Data Insights: Analyze data to pinpoint areas for enhancement and elevate lead conversion tactics.
  • Refine Lifecycle Campaigns: Design and optimize automated campaigns tailored to meet organizational objectives.
  • Integrate AI and Automation: Adopt innovative strategies and tools to boost efficiency and effectiveness in marketing operations.
  • Oversee Program Management: Manage marketing projects from concept through to optimization.
  • Encourage Team Collaboration: Collaborate with various teams to ensure unified and effective marketing strategies.
  • Ensure Data Accuracy: Maintain best practices in data governance for precise and personalized marketing efforts.
  • Analyze and Report Outcomes: Create comprehensive reports on campaign performance to foster ongoing enhancements.

Required Qualifications:

  • Minimum of 5 years of experience with the Pardot platform.
  • Expertise in Salesforce Sales Cloud and CRM frameworks.
  • Strong analytical abilities and project management experience.
  • Familiarity with AI and automation technologies.
  • Understanding of email marketing best practices and tools.
  • Basic knowledge of HTML.

Employee Benefits:

  • Flexible vacation policy
  • Comprehensive parental leave
  • Tuition reimbursement program
  • Corporate gift matching initiative

Publicis Sapient is dedicated to fostering a diverse and inclusive workplace as an Equal Employment Opportunity employer.


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