Marketing Operations Specialist
2 weeks ago
Publicis Sapient serves as a catalyst for digital transformation, assisting organizations in embracing a digitally enhanced environment. We are in search of a skilled Marketing Operations Manager who will be instrumental in refining and automating marketing strategies, with a strong emphasis on data analytics, artificial intelligence, and campaign performance.
Key Responsibilities:
- Enhance Campaign Performance: Leverage the Pardot platform to create impactful marketing initiatives, perform A/B testing, and evaluate outcomes for continuous improvement.
- Utilize Data Insights: Analyze data to pinpoint areas for enhancement and elevate lead conversion tactics.
- Refine Lifecycle Campaigns: Design and optimize automated campaigns tailored to meet organizational objectives.
- Integrate AI and Automation: Adopt innovative strategies and tools to boost efficiency and effectiveness in marketing operations.
- Oversee Program Management: Manage marketing projects from concept through to optimization.
- Encourage Team Collaboration: Collaborate with various teams to ensure unified and effective marketing strategies.
- Ensure Data Accuracy: Maintain best practices in data governance for precise and personalized marketing efforts.
- Analyze and Report Outcomes: Create comprehensive reports on campaign performance to foster ongoing enhancements.
Required Qualifications:
- Minimum of 5 years of experience with the Pardot platform.
- Expertise in Salesforce Sales Cloud and CRM frameworks.
- Strong analytical abilities and project management experience.
- Familiarity with AI and automation technologies.
- Understanding of email marketing best practices and tools.
- Basic knowledge of HTML.
Employee Benefits:
- Flexible vacation policy
- Comprehensive parental leave
- Tuition reimbursement program
- Corporate gift matching initiative
Publicis Sapient is dedicated to fostering a diverse and inclusive workplace as an Equal Employment Opportunity employer.
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