Associate Connections Planner

3 weeks ago

New York, New York, United States Pereira O'Dell Full time

Company Description

Pereira O'Dell is an independent creative agency that lives for the big swings. We believe that it's in that pursuit of finding something bigger - something better than what exists - where we discover what really matters to people and brands. At Pereira O'Dell, we bring big ambitions to life. For the past 15 years, we've been pioneers at the intersection of technology, advertising and entertainment – and when these cultures collide, incredible things happen.

Founded in 2008 by Andrew O'Dell and PJ Pereira, Pereira O'Dell is a full-service creative agency with offices in San Francisco and New York. Clients include IHOP, Midea, Zelle, Adobe, Empower, Fifth Third Bank, General Mills, ABInBev, and The Nature Conservancy. Pereira O'Dell has amassed over 100 respected Advertising and entertainment awards including Cannes Lions, Clios, D&AD, One Show, ANDY, Effie, and an Emmy Award.

Job Description

The Associate Connections Planner will work to support the Connections Planning team across an exciting roster of clients. This entry-level candidate will work with the Connections team to build and present media recommendations, manage day-to-day media strategy and implementation, and collaborate closely with creative teams to create the best possible execution plan according to the strategic vision for the campaign. This opportunity is fast-moving and requires someone who works well in a collaborative, entrepreneurial environment. Successful candidates will be self-starters who are eager to learn quickly, find solutions, and take the initiative to execute client asks with excellence. This is a full-time, hybrid position located in New York, NY or San Francisco, CA with two days a week in the office. This will service a client based on the West Coast, so this person will primarily work PST hours.

Assist in development of strategic cross-channel media plans, built with specific clients' goals and KPIs in mind; begin to manage and own individual media plans
Become a platform and process expert for the team via trainings in strategic research tools (MRI/Simmons, GWI, etc.) and planning processes
Oversee development of contracts and insertion orders, with extreme attention to detail
Engage publishers for media kits and rates needed for strategy development
Co-manage the planning, execution, and performance process, including media strategy, RFP process, plan development, and measurement plan and execution
Manage trafficking and Q/A of all digital creative within DCM
Own the publisher billing reconciliation process
Develop and present plan optimization recommendations based on insights
Oversee the tracking of account spending and collaborate with Finance to maintain up-to-date billing trackers

Act as a sponge for industry, cultural, technology, and consumer behavior news
Co-own development of strategic POVs for agency and client roster alongside senior team members
Work with the Analytics team to effectively distill campaign reporting in a digestible format

Bachelor's Degree in Advertising, Marketing, Communications, or a related field
0 - 2 years previous experience in marketing, communication strategy, or media planning (internships or full-time roles)
Voracious curiosity and the ability to make lateral leaps in thinking
Excellent oral, written, and presentation skills
Analytically strong with proven ability to demonstrate data interpretation capabilities
Self-starter, solutions-oriented
Strong organizational skills, being able to manage multiple projects at once
Flexibility to work PST hours

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