Marketing Operations Manager

1 month ago

San Mateo, California, United States SnapLogic Full time

The Role:

SnapLogic is seeking a highly technical and detail-oriented marketing operator to join our team. This role will reside within the Marketing Operations team and own technical campaign management, execution, and performance reporting for the marketing team.

You will get the chance to flex your analytical and strategic thinking muscles, as the fulcrum of the demand gen engine building scalable and repeatable processes for marketing campaigns, working with all go-to-market teams on demand generation, pipeline acceleration, and reporting that will be relied upon by the marketing, sales and executive team to deliver on the business objectives.

You will have a proven ability to work cross-functionally with demand generation, product marketing, sales and partner teams. This includes a strong aptitude to build, collaborate and execute marketing operations and technology, with a close link to pipeline and revenue, in a fast-paced startup environment managing multiple projects simultaneously while consistently meeting deadlines. Experience using our suite of tools (Marketo, Salesforce) is a requirement.

We are looking for candidates in the San Francisco Bay Area who are willing to be in our San Mateo HQ two times a week.

What You'll Do:

  • Collaborate with cross-functional teams to plan, create, execute, and measure marketing campaigns through owning bi-weekly campaign calls.
  • Execute on all webinars, asset landing pages, in-person event tracking programs, UTM tracking processes, campaign reporting, and more.
  • Work closely with our Email & Ops Manager to maintain a high quality Marketo infrastructure, including ongoing optimization of our program templates, lead scoring model, segmentation, and data quality.
  • Provide training, support, and documentation to marketing team members on our built process and best practices to ensure alignment and proficiency.
  • Develop and maintain a reporting suite to monitor campaign performance, identify trends, and provide actionable insights for continuous improvementIdentify areas for process improvement and implement solutions to enhance operational efficiency and scalability

What We're Looking For:

  • Proven experience 4+ years in B2B SaaS in a marketing operations role, or 3+ years with an advanced degree.
  • Marketo certified advanced user (preferred) with in-depth experience building Marketo programs at scale.
  • Hands-on experience setting up and running webinars on common webinar platforms (Goldcast and other similar platforms).
  • Salesforce intermediate knowledge and/or certification a plus.
  • Experience with modern marketing technologies including ABM, email, attribution, inbound marketing, event and webinar technology, analytics.
  • Technical expertise with commonly used marketing, sales, and analytics tools (6sense, Qualified, Looker, Outreach, Zoominfo, etc.) and/or a deep interest in learning and implementing new functionality.
  • Strong hands-on abilities and technical expertise to solve problems with minimal guidance and a positive, can-do attitude.
  • Excellent communication skills: verbal, written, presentation.
  • Strong cross-functional project/program management experience.
  • Advanced user of Microsoft Excel, PowerPointInnovative, motivated, organized, high energy team player.
  • An individual who thrives operating in a fast-paced, hyper-growth startup environment.
  • BA/BS in Marketing or related discipline preferred.

Why Join:

There's never been a better time to join SnapLogic. Here are a few reasons why:

Perks And Benefits: The list includes, but is not limited to: competitive salary, flexible PTO (USA employees), comprehensive healthcare; 401(k); FSA and supplemental insurance; paid parental leave; wellness and fitness reimbursements; gym and lunch on site (HQ).

Company Momentum: Industry experts have consistently recognized our company, products, customers, and employees as best-in-class, from our year-over-year Leadership in Gartner's iPaaS Magic Quadrant, to our 2021 CODiE Award win, to our recognition as a 2022 Bay Area Top Workplace.

Hot Market Opportunity: Leading organizations are embracing the cloud, data, and AI to rethink and rewire their businesses. According to industry analysts, the integration market alone is growing four times faster than the overall software market, approaching more than $5 billion in revenue.

Innovative Product: SnapLogic is the only company to provide a single, unified platform for all of a company's integration and automation needs: application integration, data integration, API management, B2B integration, and data engineering.

World Class Customers: Hundreds of customers around the globe trust SnapLogic to handle their enterprise integration and automation needs. Our customers come first, and we're proud of SnapLogic's industry-leading customer retention rate of over 95%.

SnapLogic is headquartered in San Mateo, CA with offices in New York, NY; London, UK; and Hyderabad, India.

To all recruitment agencies: SnapLogic does not accept unsolicited agency resumes. Please do not forward resumes to SnapLogic employees or to any other company location. SnapLogic is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the company. SnapLogic provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. SnapLogic complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. SnapLogic expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of SnapLogic employees to perform their expected job duties is absolutely not tolerated.

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