Senior Marketing Manager, Customer Experience

6 days ago


San Mateo, California, United States Klaviyo Full time
About the Role

The Senior Manager of Self-Service Marketing will play a pivotal role in driving measurable outcomes in onboarding, adoption, purchases, and cross-sell efforts across all stages of the customer lifecycle. This includes owning the self-service motion, collaborating cross-functionally to build seamless data-driven experiences, and aligning the self-service roadmap with Product, Growth, and PMM teams.

Key Responsibilities
  • Own the self-service motion for first purchase and cross-sell, and collaborate cross-functionally to build seamless data-driven experiences in onboarding and adoption.
  • Align the self-service roadmap with Product, Growth, and PMM teams to consistently scale efforts and support innovation.
  • Analyze diverse data sources to create highly targeted segments for improved performance, foster a culture of continuous innovation by designing and amplifying impactful tests and optimizations.
  • Champion customer-first initiatives, ensuring best-in-class customer experiences with clear, measurable outcomes.
  • Own and refine orchestrated omni-channel flows using audience-based and behavior-based segmentation.
  • Embrace an ownership mindset while delivering remarkable results.
Requirements
  • Over 5 years of experience in Demand Generation, PLG Marketing, Performance Marketing, or Email Marketing.
  • Deep knowledge of marketing best practices, including email deliverability, personalization, segmentation, testing, and reporting.
  • Strong interest in data and segmentation with a desire to understand both the 'who' and the 'how' of a campaign's audience performance.
  • Ability to manage multiple projects simultaneously.
  • Thrives in fast-paced environments and tackles challenges with a 'can-do' attitude.
  • Creative thinker with curiosity and a passion for innovation.


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