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Global Marketing Leader
2 months ago
Signs for Success Inc. is a pioneering organization dedicated to enhancing communication through innovative signage solutions. Our mission is to empower businesses and communities by providing high-quality, customized signage that meets diverse needs. We believe in the power of effective visual communication and strive to create products that resonate with our clients' values and objectives.
About the Opportunity:As the Director of Marketing at Signs for Success Inc., you will play a crucial role in shaping and implementing marketing strategies that enhance brand visibility and drive growth. This position involves refining brand positioning, conducting market research to identify opportunities, crafting go-to-market strategies, and collaborating with various teams to ensure cohesive marketing efforts aligned with our organizational goals.
Key Responsibilities:
- Strategic Marketing Development: Formulate and execute a comprehensive marketing strategy that aligns with the company’s vision. Identify target demographics, market segments, and key performance indicators (KPIs) for product launches.
- Market Penetration: Design strategies for successful entry into new markets. Tailor marketing initiatives to reflect local cultural insights and market conditions.
- Leadership and Team Collaboration: Cultivate a culture of creativity and high performance. Lead cross-functional teams to ensure consistent messaging and branding across all channels.
- Brand Stewardship: Oversee the enhancement of the organization’s brand identity, ensuring it resonates with a variety of cultural and linguistic backgrounds. Manage the execution of brand initiatives throughout the organization.
- Product Marketing Coordination: Work closely with product teams to develop and implement effective global marketing strategies. Ensure consistent messaging and promotion across all markets.
- Digital Marketing Oversight: Manage global digital marketing strategies, including SEO, SEM, and online advertising. Analyze the performance of digital initiatives to optimize for maximum return on investment.
- Performance Analytics: Utilize analytical tools to assess the effectiveness of marketing initiatives. Make informed decisions to enhance marketing strategies based on data insights.
- Budget Oversight: Efficiently manage marketing budgets, ensuring optimal resource allocation while adhering to financial guidelines.
- Agency and Partnership Management: Identify and cultivate global partnerships and marketing opportunities. Manage relationships with marketing agencies to ensure the delivery of impactful campaigns.
You possess extensive experience in marketing leadership with a global perspective. You have a deep understanding of international markets and a keen interest in cultural nuances. Your strategic thinking and problem-solving skills are complemented by exceptional communication abilities, enabling you to collaborate effectively with diverse teams.
Required Skills:
- Expertise in audience research and insights
- Strategic marketing planning and execution
- Collaboration across global teams
- Brand management on an international scale
- Digital marketing proficiency
- Cross-cultural communication skills
- Data analysis for marketing initiatives
- Budget management expertise
- Product marketing experience
- Vendor and agency relationship management
- A collaborative work environment
- Flexible paid time off
- Reimbursement for mobile expenses or company-provided devices
- Daily meal credits for in-office dining
- Comprehensive health insurance packages
- Retirement plan with employer matching
The salary range for this position at Signs for Success Inc. is $190,000 - $250,000, along with a competitive long-term incentive package. Actual compensation will be determined based on the candidate's qualifications and experience. We also provide a comprehensive benefits package that includes healthcare, retirement plans, and professional development opportunities.
