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Senior Brand Marketing Manager

2 months ago

San Francisco, California, United States Currency Cloud Full time

Company Overview
Currency Cloud is a leading player in the payments and technology sector, facilitating seamless transactions across borders and currencies for businesses and consumers worldwide.

Mission Statement
Our mission is to empower businesses and individuals by providing innovative, secure, and efficient payment solutions that enhance financial connectivity globally.

Position Overview
The Senior Manager of Global Brand Marketing for Affluent Segments is tasked with enhancing consumer engagement and driving transaction volume growth across our product lines and markets aimed at affluent consumers.

Key Responsibilities
1. Develop and manage the brand vision for the affluent segment, ensuring it resonates with target audiences.
2. Lead the positioning and messaging strategy for affluent consumers, collaborating with regional teams and stakeholders.
3. Create a consumer-first strategy, focusing on segmentation across Currency Cloud's offerings, including digital payments and financial services.
4. Partner with the Brand Strategy Center of Excellence to craft compelling brand narratives tailored to affluent consumers.
5. Guide the evolution of brand aesthetics and communication style for both B2C and B2B2C channels.
6. Collaborate with analytics teams to establish performance metrics and insights for affluent marketing initiatives.
7. Act as the subject matter expert on affluent consumer behavior and Currency Cloud's product offerings for internal teams.
8. Drive thought leadership through market research and competitive analysis to enhance marketing effectiveness.

Qualifications

  • 8+ years of relevant experience with a Bachelor’s degree or 5+ years with an advanced degree.
  • Experience in luxury goods or services marketing, particularly targeting affluent demographics.
  • International marketing experience with global brands.
  • Strong analytical and strategic thinking skills.
  • Exceptional communication skills, both written and verbal.
  • Proven ability to manage multiple projects in a fast-paced environment.

Additional Information
This role may require occasional travel and is based in a hybrid work environment, allowing flexibility between remote and office work.

Compensation
The estimated salary range for this position is competitive and commensurate with experience, including potential bonuses and benefits.