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Senior Brand Marketing Manager

2 months ago

San Francisco, California, United States Currency Cloud Full time

Company Overview
Currency Cloud is a leading player in the payments and technology sector, facilitating seamless transactions across the globe. Our mission is to empower businesses and individuals through innovative payment solutions, ensuring secure and efficient financial interactions.

Position Overview
The Senior Manager of Global Brand Marketing - Affluent Segment is responsible for enhancing consumer engagement and driving payment volume growth across our diverse product offerings targeted at affluent consumers.

Key Responsibilities
- Develop and manage the brand vision for the affluent segment, ensuring it remains a priority across the organization.
- Define and implement the brand positioning and messaging tailored for key stakeholders, including regional teams and product groups.
- Create a consumer-first strategy that focuses on the affluent audience, ensuring alignment with Currency Cloud's portfolio of services.
- Collaborate with the Brand Strategy Center of Excellence to craft compelling brand narratives for the affluent market.
- Guide the evolution of brand aesthetics and communication styles for both B2C and B2B contexts.
- Work closely with regional teams to establish a framework for measuring the effectiveness of marketing initiatives targeting affluent consumers.
- Serve as the subject matter expert on affluent consumer insights and product offerings, supporting cross-functional teams in their marketing efforts.
- Foster thought leadership through research and market analysis, providing valuable insights to enhance marketing strategies.

Qualifications

  • 8+ years of relevant experience with a Bachelor’s degree or 5+ years with an advanced degree.
  • Experience in luxury goods or services marketing, particularly within affluent segments.
  • International marketing experience with global brands.
  • Strong analytical and strategic thinking skills.
  • Exceptional communication abilities, both written and verbal.
  • Proven track record of managing complex projects with strategic implications.

Additional Information
This role may require occasional travel and offers a hybrid work environment, balancing remote and in-office work.

Currency Cloud is an equal opportunity employer, committed to fostering an inclusive workplace.