Customer Marketing Manager

1 month ago

Knoxville, Tennessee, United States Enumerate Full time

Enumerate is looking for a Customer Marketing Manager to join our team
If you're passionate about driving customer value, engagement and loyalty through strategic marketing initiatives, then you've come to the right place Enumerate is a leading provider of community management software for property management companies and self-managed associations. We help community managers save time and money that they can invest back into improving their resident experience, and ultimately grow their business. Join us to drive impactful B2B and B2B2C marketing strategies that build relationships with our customers, and drive value for their customers, residents in homeowner communities.
This is a newly created role on the marketing team reporting directly to the Chief Marketing Officer. We are looking for someone who loves building remarkable customer experiences and can seamlessly shift between building strategies and executing campaigns. This role will collaborate very closely with our product marketing, demand generation, customer success and customer operations teams.
This role is remote and works EST/CST time zone schedule (meetings are commonly 9-5pm ET). Targeted compensation is $100K-$120K, depending on experience. Travel expected 10-20% of the time, as needed for team off-sites or customer meetings.
Who will love this job

  • You can develop and execute customer-focused marketing strategies that drive engagement and retention throughout the customer lifecycle.
  • You enjoy working with cross-functional teams to deliver comprehensive marketing campaigns.
  • You rely on data to inform your decisions and measure the success of your initiatives.
  • You're passionate about understanding customer needs and delivering value through marketing efforts.

What you'll do

  • Customer Marketing Strategy: Own the strategy and execution of the customer journey and communications. Partner with product marketing and customer operations to develop a strategic cadence of customer-focused communications and a lifecycle campaign to drive adoption, engagement, and overall KPIs.
  • Customer Marketing Campaigns: Lead and manage customer engagement and communication programs in partnership with Events and Demand Generation teams, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding, and ongoing nurture campaigns.
  • Homeowner Enablement: Develop B2C and B2B2C programs to educate homeowners and drive adoption and utilization of our payments products.
  • Analytics & Measurement: Partner with Customer Operations to develop KPIs to measure customer retention. Measure, monitor, and drive improvements in our NPS by partnering across Customer Success, Support, Sales, and Product teams.
  • Customer Education & Enablement: Partner with Customer Success and Operations to build customer enablement materials and scalable training programs that ensure our customers are successfully adopting our products throughout their lifecycle.
  • Revenue Expansion: Partner with demand generation and customer operations to build campaigns with customers to increase renewals, referrals, and cross-sell and upsell opportunities.
  • Customer Advocacy Programs: Develop and manage programs that drive customer loyalty, including referral initiatives, testimonials, and case studies.

You should have

  • Required: 5+ years of experience in marketing, marketing communications, or a related field. 1-2+ years of experience in customer marketing is preferred.
  • Experience in a SaaS environment is preferred; B2B2C experience makes you a standout candidate
  • Proven ability to develop and execute customer marketing strategies and campaigns.
  • Experience in accounting, payments or property management industries is a plus.
  • Strong analytical skills and experience with marketing analytics tools.
  • Excellent written and verbal communication skills.
  • Familiarity with CRMs and marketing automation tools such as Hubspot and Salesforce is preferred.
  • Ability to work collaboratively across teams and departments.
  • Must be eligible to work in the United States without sponsorship.

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