Senior Google Ads Strategist

2 weeks ago


Knoxville, Tennessee, United States Internet Marketing Expert Group Full time
Senior SEM (Google Ads) Specialist Role

This role requires advanced expertise in managing Google Ads at a senior level.

We are seeking a highly skilled Senior Search Engine Marketing (SEM) Specialist to lead our Google Ads and other pay-per-click (PPC) marketing initiatives. In this position, you will work closely with the SEO and Marketing teams to enhance ROI, increase traffic, and improve customer acquisition. You will be responsible for managing our paid search budget and ensuring the effectiveness of campaigns.

About the Company:

Our organization provides a range of benefits, including flexible work arrangements, retirement plans with employer matching, life insurance, health insurance, dental insurance, vision insurance, and short-term disability insurance.

Key Responsibilities:
  • Design, implement, and manage paid search campaigns across Google and other platforms.
  • Conduct testing, analyze performance data, and identify trends for optimization.
  • Maximize ROI in paid search initiatives through data-driven insights.
  • Monitor and analyze website analytics, PPC campaigns, and overall performance.
  • Oversee campaign budgets, estimate costs, and refine ad copy and landing pages.
  • Enhance keyword discovery, analyze competitor advertising strategies, and manage bids effectively.
  • Perform regular performance monitoring and adjustments to improve outcomes.
  • Conduct competitive analysis, audience targeting, keyword selection, and budget recommendations.
  • Focus on attracting high-quality traffic and optimizing campaigns for Click-Through-Rate (CTR) and conversions.
  • Utilize ad extensions and features to enhance ad performance.
  • Implement A/B split-testing for ads and landing pages, reviewing campaign performance on a daily basis.
Qualifications:
  • Proven senior-level experience in managing successful PPC campaigns on platforms such as Google, Facebook, and Instagram.
  • Expertise in performance marketing, conversion optimization, and online customer acquisition.
  • Stay updated on trends and best practices in search engine marketing.
  • Extensive experience with bid management and website analytics tools.
  • Strong analytical skills and experience in generating SEM reports.
  • Knowledge of A/B and multivariate testing methodologies.

Contribute to the growth of our organization through effective search engine marketing strategies. If you possess a passion for data-driven decision-making and have a solid track record in SEM, we encourage you to consider this opportunity.



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