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Senior Google Ads Strategist

2 months ago

Knoxville, Tennessee, United States Internet Marketing Expert Group Full time
Senior SEM (Google Ads) Specialist Role

This role requires advanced expertise in managing Google Ads at a senior level.

We are seeking a highly experienced Senior Search Engine Marketing (SEM) Specialist to lead our Google Ads and other pay-per-click (PPC) marketing initiatives. As a Senior SEM Specialist, you will work closely with the SEO and Marketing teams to enhance ROI, increase traffic, and improve customer acquisition. Your responsibilities will include managing our paid search budget and ensuring the effectiveness of campaigns.

About the Company:

Our organization provides a range of benefits including flexible work arrangements, retirement plans with employer matching, life insurance, health insurance, dental insurance, vision insurance, and short-term disability insurance.

Key Responsibilities:
  • Design, implement, and manage paid search campaigns across Google and other platforms.
  • Conduct testing, analyze performance data, and identify trends for optimization.
  • Maximize ROI in paid search campaigns through analytical insights.
  • Monitor and evaluate website analytics, PPC efforts, and campaign performance.
  • Oversee campaign budgets, estimate costs, and refine ad copy and landing pages.
  • Enhance keyword discovery, analyze competitor advertising strategies, and manage bids.
  • Perform regular monitoring and adjustments to boost performance.
  • Conduct competitive analysis, audience targeting, keyword selection, and budget recommendations.
  • Focus on attracting high-quality traffic and optimizing campaigns for Click-Through-Rate (CTR) and conversions.
  • Utilize ad extensions and features to enhance ad performance.
  • Implement A/B split-testing for ads and landing pages, reviewing campaign performance on a daily basis.
Qualifications:
  • Proven senior-level experience in managing successful PPC campaigns on platforms such as Google, Facebook, and Instagram.
  • Expertise in performance marketing, conversion optimization, and online customer acquisition.
  • Stay updated on trends and best practices in search engine marketing.
  • Extensive experience with bid management and website analytics tools.
  • Strong analytical capabilities and experience in generating SEM reports.
  • Familiarity with A/B and multivariate testing methodologies.

Contribute to the growth of our organization through effective search engine marketing strategies. If you possess a passion for data-driven decision-making and have a solid track record in SEM, we encourage you to consider this opportunity.