Product Marketing Specialist

2 weeks ago


Knoxville, Tennessee, United States Workhorse Shared Services Full time
Job Overview

Position Title: Marketing Associate

Reporting To: Senior Product Manager

Location: Fort Mill, SC

Role Summary: Work closely with the product development team to ensure the effective execution of product development projects. This includes conducting market research, coordinating sample logistics, and ensuring compliance with production timelines. Additionally, provide vital daily support to enhance the team's operational efficiency.

Primary Responsibilities:

  • Oversee the inspection and tracking of sample shipments, ensuring timely approvals from various teams.
  • Collaborate in the creation of prototypes and factory samples for products and packaging.
  • Assist in the development of customer presentations and marketing collateral, coordinating with the creative team for brochures and online content.
  • Maintain a detailed line list with all relevant information for product lines and customer-specific projects.
  • Manage a collection of competitive samples for reference.
  • Ensure the upkeep of samples and products while conducting market research and in-store evaluations.
  • Handle daily administrative tasks to improve organizational effectiveness.
  • Perform additional projects and responsibilities as assigned.

Qualifications:

  • Bachelor's degree in Marketing, Business, Supply Chain, or Merchandising, or equivalent professional experience.
  • Previous experience in Product Development, Product Management, or Production is preferred.
  • Strong organizational skills with a keen attention to detail.
  • Ability to thrive in a dynamic environment and manage multiple tasks simultaneously.
  • Experience with overseas production and manufacturing is advantageous.
  • Familiarity with the following product categories is beneficial:
  1. Paper/Stationery Goods
  2. Candles
  3. Children's Products
  4. General Gifting
  • Proficiency in key Microsoft applications (Word, Excel, PowerPoint) is required.

Professional Skills:

  • Adaptability: Ability to adjust to changing priorities based on customer needs.
  • Interpersonal Skills: Maintains confidentiality and listens actively to others.
  • Communication: Articulates ideas clearly and effectively in various situations.
  • Written Communication: Produces clear and informative written content.
  • Team Collaboration: Supports team efforts and fosters a positive team environment.
  • Planning and Organization: Efficiently prioritizes tasks and manages time effectively.
  • Dependability: Takes ownership of responsibilities and meets deadlines.

Physical Requirements:

  • Prolonged periods of sitting.
  • Extensive computer usage.
  • Occasional lifting of items.
  • Specific vision abilities required include close, distance, and color vision.


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