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Public Relations Specialist

4 months ago

South Bend, Indiana, United States Helen of Troy Limited Full time

Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent

Position: Public Relations Specialist- Hydro Flask

Department: Hydro Flask Marketing

Work Location: Bend, OR, Hybrid (work 3 days onsite)

Hybrid Schedule: Helen of Troy associates enjoy the advantages and flexibility of a hybrid working model, allowing for in office 3 days minimum, and remote 2 days. Any changes to this working model would be communicated accordingly.

What you will be doing:

The Public Relations Specialist will work closely with the Marketing Director and PR agency to plan, implement, and supervise public relations and engagement programs that support our brand initiatives, marketing strategies and product launches. This role will play a key role in shaping our brand's public image, engaging with media and ensuring that our message reaches the right audiences.

This position will report to the Marketing Director and work closely alongside the Manager of Partnerships & Engagement.

  • Partner with the PR agency to develop and implement PR campaigns that align with the brand's marketing objectives. Coordinate communication and activities between internal teams and the PR agency
  • Contribute to the planning and execution of PR campaigns, including press releases, media outreach, influencer engagement, sample management, and event coordination
  • Assist in creating press materials, including press releases, media alerts, pitch decks, and other PR content. Ensure messaging is consistent with brand identity and values
  • Build and manage relationships with key media contacts, journalists, and influencers. Coordinate interviews, press tours, and media events as needed
  • Support brand events, product launches, and media tours. Coordinate logistics, invitations, and follow-up activities
  • Monitor and report on the success of PR campaigns, using key metrics to measure efficiency. Provide regular updates to the Marketing Director and partner with PR agency to suggest improvements based on data
  • Collaborate with the social media team to align PR and social media efforts, ensuring consistent messaging across platforms
  • Assist in crisis communication planning and response, working with the PR agency to address potential issues and maintain brand reputation
  • Manage PR calendars, track budgets, and coordinate meetings with the PR agency and other partners

Skills needed to be successful in this role:

  • Communication Skills: Outstanding written and verbal communication skills, with the ability to craft compelling narratives and get along with partners at all levels
  • Organizational Skills: Strong organizational and project management skills, with the ability to multitask and meet deadline
  • Standout Colleague: Ability to work collaboratively with internal teams and external partners
  • Technical Skills: Proficiency in Microsoft Office and familiarity with PR and marketing tools and software
  • Attention to Detail: Meticulous attention to detail and accuracy in all aspects of work

Minimum Qualifications:

  • Bachelor's degree in Public Relations, Communications, Marketing, or a related field
  • 3+ years of experience in public relations, marketing, or a related field
  • Authorized to work in the United States on a full-time basis

Preferred Qualifications:

  • Experience working with a PR agency

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

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For more information about Helen of Troy, visit . You can also find us on LinkedIn, Glassdoor, Facebook, Instagram and Twitter.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis.

We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, and Drybar - many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.