Senior Paid Media Strategist

3 weeks ago

Washington, Washington, D.C., United States Wavelength Strategy Full time

Wavelength Strategy is a boutique digital firm dedicated to elevating digital persuasion and paid media strategy for Democratic campaigns and progressive organizations. Our team combines decades of campaign management and digital communications experience to help our clients move the voters they need to win.

Our approach is:

  • Creative-first. To change minds and win elections, we need to do more than reach the right voters: We need to speak their language. We believe the goal of digital advertising's targeting capabilities should be to tailor content—from issue to treatment to messenger—to the voter and the platform where it's served.
  • Immersive. We're committed to full integration and concierge service for our clients, and we're discerning about the number and kind of clients we work with. We believe that the best results come from knowing a campaign in and out, being part of every strategy conversation, and taking the time to make higher quality creative—from scripts to finished products.
  • Cutting-edge. We've partnered with platforms and third-party vendors to develop state-of-the-art testing and modeling on measurable persuasion metrics as well as performance testing. Our mission is to migrate digital goals to broader campaign goals: moving the needle and winning.

About the role

As Senior Paid Media Strategist, your day-to-day responsibilities will include:

  • Working closely with partners, data and media strategists to develop thoughtful and data-informed digital media plans that align with clients' goals, whether persuasion, mobilization, or awareness
  • Running the buying pipeline to ensure trains are always moving, from client onboarding and verification processes, to finalized creative delivery and campaign set up, Q/A, and launch
  • Managing the successful execution of paid media campaigns across social, search, programmatic, and other digital ad platforms
  • Building and maintaining relationships with ad vendors and relevant publishers to ensure our media plans are thoughtfully constructed and tactfully executed
  • Overseeing ongoing performance and optimization of live campaigns, managing quality control and media budgets, and overseeing regular reporting to track results against our clients' goals
  • Working with the rest of the ads team and firm's partners to advise and support on targeting and testing strategies to improve our media approach and process

About you

At Wavelength, we pride ourselves on cultivating a management-forward, mission-driven, and empowering environment that sets every member of our team up for success—and we want to work with people who are just as committed to those values. The ideal person for this role:

  • Has 2+ years experience in media planning, trafficking, planning, and reporting on paid digital media campaigns from start-to-finish, especially for persuasion and mobilization
  • Is interested in using campaign research and data to develop successful paid media strategies, pinpoint audience targets, and match messages to the right voters
  • Knows the ins and outs of major digital advertising platforms and tools, including self-serve DSPs and other platforms (YouTube, Facebook, Snapchat, etc.)
  • Has experience building ad reports, including outlining meaningful and actionable insights that reflect the data presented
  • Relishes opportunities to test, optimize, analyze, and apply learnings within and across campaigns, and uses metrics to determine actions and measure progress towards goals
  • Is eager to grow, learn, try big ideas, share knowledge, and keep up to date with industry best practices and cutting-edge techniques
  • Pays obsessive attention to detail and has exceptional organization and project management skills, particularly with managing and tracking large-scale media budgets, and pacing and optimizing a high volume of campaigns simultaneously.
  • Thrives in fast-paced, high-pressure environments and can unfailingly meet tight deadlines with minimal errors
  • Demonstrates initiative, works collaboratively, and willingly contributes to the team, including pitching in wherever work needs to be done
  • Is passionate about Democratic politics and progressive issues, and is fired up about helping win elections in 2024

Employment details

  • Location: Wavelength Strategy is headquartered in Washington, DC but this position will be flexible, remote though a strong preference for a candidate based on the East Coast.
  • Employee status: Full-time, exempt
  • The minimum salary expectation for this position is $80K, dependent on relevant experience.
  • Health care: 100% employer-paid; includes vision and dental

Wavelength Strategy is an equal opportunity employer and encourages people from all backgrounds to apply. Wavelength celebrates diversity and is committed to building a team that represents a variety of backgrounds, perspectives, and skills, and to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, veteran status, pregnancy or related condition, or any other basis protected by law. Wavelength's hiring and employment decisions are based solely on a person's merit and qualifications.

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