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Senior Brand and Marketing Strategist

2 months ago

Washington, Washington, D.C., United States Planned Parenthood of Metropolitan Washington DC Full time

Position Overview: The Senior Brand and Marketing Strategist plays a pivotal role in steering the Brand and Marketing division towards the creation, execution, and management of comprehensive brand and marketing initiatives.

Key Responsibilities:

  • Strategic Development: Formulate organization-wide marketing strategies aimed at increasing patient engagement, enhancing donor relationships, supporting educational initiatives, and promoting advocacy efforts.
  • Market Research: Lead extensive market research efforts within the regional area, presenting findings to senior management to guide business growth and patient accessibility strategies.
  • Advertising Management: Oversee the planning and execution of paid media campaigns, managing contracts and relationships with advertising agencies to ensure optimal results.
  • Budget Oversight: Develop and maintain a financial plan for brand advertising, ensuring alignment with organizational goals.
  • Digital Marketing: Identify and leverage growth opportunities in search engine marketing, collaborating with external partners and reporting outcomes to relevant departments.
  • Brand Stewardship: Act as a key expert on the organization’s visual identity, guiding in-house graphic designers and ensuring consistent brand representation across all platforms.
  • Creative Asset Development: Collaborate across departments to create digital and physical marketing materials for various campaigns and events.
  • Brand Integrity: Ensure adherence to brand guidelines in all communications, maintaining the organization’s reputation and visual standards.
  • Consumer Insights: Conduct market analysis to assess brand positioning and track engagement metrics, utilizing findings to enhance audience interaction.
  • Team Leadership: Recruit, train, and manage a team of marketing professionals, interns, and contractors to achieve departmental objectives.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Extensive experience in diverse brand and marketing disciplines, including digital strategy, creative direction, and partnership management.
  • Strong project management skills, with a keen eye for detail and a creative mindset.
  • Proficiency in CMS management and analytics tools to evaluate marketing effectiveness.

Skills:

  • Exceptional communication abilities, both written and verbal, with a talent for public speaking.
  • Analytical skills to interpret financial data and develop budgets effectively.
  • Proficient in Microsoft Office and capable of adapting to new software as required.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.