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Senior Brand and Marketing Strategist

2 months ago


Washington, Washington, D.C., United States Planned Parenthood of Metropolitan Washington DC Full time

Position Overview: The Senior Brand and Marketing Strategist will oversee the Brand and Marketing division, spearheading the development, execution, and management of comprehensive brand and marketing initiatives. This role is pivotal in crafting a cohesive marketing approach aimed at attracting and retaining clientele, enhancing the organization's visibility throughout the metropolitan area, and collaborating with various departments to create necessary materials and campaigns.

Key Responsibilities:

  • Marketing Leadership: Formulate organization-wide marketing strategies and campaigns to boost patient engagement, foster donor relationships, support educational initiatives, and strengthen advocacy efforts.
  • Market Research: Lead market analysis in the regional area; present findings to senior management to guide business development and patient accessibility strategies.
  • Advertising Management: Oversee paid media and advertising strategies from inception to execution, analyzing campaign performance in real-time and making adjustments to enhance effectiveness.
  • Budget Oversight: Develop and maintain an operational budget for paid brand advertising.
  • Search Engine Strategy: Identify growth opportunities for search engine marketing and optimize organizational websites for search engine visibility.
  • Collaboration: Work closely with the communications team to refresh and update the website as necessary, including the creation of new landing pages.
  • Team Development: Recruit and onboard marketing associates and interns, ensuring a well-rounded team.

Brand Management:

  • Act as a primary expert on visual identity, guiding creative direction for in-house design teams.
  • Support branding and promotional needs across departments, creating digital and physical marketing materials.
  • Ensure consistent brand messaging and adherence to brand guidelines across all communications.
  • Conduct market research to assess brand positioning and audience engagement.

Revenue Generation:

  • Manage the e-commerce platform, including product development and marketing strategies.
  • Implement promotional plans across various marketing channels.
  • Explore new product lines through market research in advocacy spaces.

Additional Duties:

  • Collaborate with the development team on annual events and fundraising initiatives.
  • Engage with community events and foster business relationships.
  • Continuously evaluate and enhance patient experience.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
  • 5-7 years of experience in diverse brand and marketing roles, including digital strategy and creative direction.
  • Strong project management, communication, and interpersonal skills are essential.
  • Proficiency in Google Analytics and content management systems is required.

Work Environment: The role requires adaptability to a dynamic work environment, effective collaboration with diverse teams, and the ability to manage multiple tasks under pressure.