Consumer Insights Manager
1 month ago
Tecovas is seeking a talented Consumer Insights Manager to join their innovative team in revolutionizing the western brand experience. As the first direct-to-consumer western brand, Tecovas is dedicated to delivering top-quality western boots, apparel, and leather goods at fair prices.
This role offers a hybrid work environment, with the opportunity to collaborate at the Austin, TX headquarters while also having remote work flexibility.
Responsibilities:
- Conduct Research and Analyze Insights:
- Design and execute quantitative and qualitative research studies to uncover consumer trends and behaviors.
- Develop detailed customer profiles and manage ongoing customer insights tools.
- Present actionable insights to influence product, marketing, and channel strategies.
- Stakeholder Collaboration:
- Collaborate with cross-functional teams to address consumer insights needs.
- Share insights with leadership to support strategic decision-making.
- Work with external partners to enhance research capabilities.
- Project Management:
- Create insights roadmap and manage multiple research projects efficiently.
- Maintain high standards for data integrity and accuracy in research initiatives.
- Innovation and Improvement:
- Stay updated on industry trends and enhance research methodologies.
- Drive innovation in research processes to deliver impactful insights.
- Experience Requirements:
- BA/BS degree from a reputable institution or top-tier MBA program.
- 5+ years of experience in customer insights within consumer brands or consulting firms.
- Skilled in qualitative and quantitative research methodologies.
- Proficient in developing consumer segments and customer journeys.
- Ability to communicate insights effectively to senior leadership.
- Qualifications:
- Strong analytical and communication skills.
- Driven by curiosity and a passion for discovering innovative insights.
- Objective and detail-oriented in representing consumer behavior.
- Business acumen and creative mindset.
- Desire to learn and thrive in a dynamic environment.
- Results-driven work ethic with integrity and transparency.
- Full Time Benefits & Perks:
- Health, dental, and vision insurance coverage.
- Paid Parental Leave and Flexible PTO policy.
- Corporate wellness program and competitive salary.
- Eligibility for Corporate Bonus Program and employee discounts.
About Tecovas:
Tecovas is dedicated to preserving the timeless appeal of cowboy boots through traditional craftsmanship and quality materials. With a growing presence nationwide, Tecovas is committed to being the most inclusive western brand. Join their team of passionate individuals and contribute to their journey of growth and success
Note: Tecovas values diversity and conducts thorough interviews to ensure a values-aligned team. While a background check is part of the hiring process, it does not hinder your opportunity to be considered for a role. Apply now to be a part of Tecovas' exciting future
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