Consumer Insights Manager

1 month ago


Austin, Texas, United States Tecovas Full time

Tecovas is seeking a talented Consumer Insights Manager to join their innovative team in revolutionizing the western brand experience. As the first direct-to-consumer western brand, Tecovas is dedicated to delivering top-quality western boots, apparel, and leather goods at fair prices.

This role offers a hybrid work environment, with the opportunity to collaborate at the Austin, TX headquarters while also having remote work flexibility.

Responsibilities:

  • Conduct Research and Analyze Insights:
    • Design and execute quantitative and qualitative research studies to uncover consumer trends and behaviors.
    • Develop detailed customer profiles and manage ongoing customer insights tools.
    • Present actionable insights to influence product, marketing, and channel strategies.
  • Stakeholder Collaboration:
    • Collaborate with cross-functional teams to address consumer insights needs.
    • Share insights with leadership to support strategic decision-making.
    • Work with external partners to enhance research capabilities.
  • Project Management:
    • Create insights roadmap and manage multiple research projects efficiently.
    • Maintain high standards for data integrity and accuracy in research initiatives.
  • Innovation and Improvement:
    • Stay updated on industry trends and enhance research methodologies.
    • Drive innovation in research processes to deliver impactful insights.
  • Experience Requirements:
    • BA/BS degree from a reputable institution or top-tier MBA program.
    • 5+ years of experience in customer insights within consumer brands or consulting firms.
    • Skilled in qualitative and quantitative research methodologies.
    • Proficient in developing consumer segments and customer journeys.
    • Ability to communicate insights effectively to senior leadership.
  • Qualifications:
    • Strong analytical and communication skills.
    • Driven by curiosity and a passion for discovering innovative insights.
    • Objective and detail-oriented in representing consumer behavior.
    • Business acumen and creative mindset.
    • Desire to learn and thrive in a dynamic environment.
    • Results-driven work ethic with integrity and transparency.
  • Full Time Benefits & Perks:
    • Health, dental, and vision insurance coverage.
    • Paid Parental Leave and Flexible PTO policy.
    • Corporate wellness program and competitive salary.
    • Eligibility for Corporate Bonus Program and employee discounts.

About Tecovas:

Tecovas is dedicated to preserving the timeless appeal of cowboy boots through traditional craftsmanship and quality materials. With a growing presence nationwide, Tecovas is committed to being the most inclusive western brand. Join their team of passionate individuals and contribute to their journey of growth and success

Note: Tecovas values diversity and conducts thorough interviews to ensure a values-aligned team. While a background check is part of the hiring process, it does not hinder your opportunity to be considered for a role. Apply now to be a part of Tecovas' exciting future



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