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Consumer Goods Brand Strategist

2 months ago


Austin, Texas, United States Gummi World Full time
Job Overview

Company Profile:

Gummi World is an innovative player in the health and wellness sector, specializing in consumer packaged goods. Our mission is to enhance lives through our products, and we pride ourselves on our dynamic team and forward-thinking approach.

Role Summary:

We are seeking a seasoned Brand Strategist to spearhead marketing efforts aimed at elevating brand recognition, value, and market penetration within the Consumer Packaged Goods industry. In this role, you will collaborate with various departments to design and implement marketing strategies that resonate with our target audience and drive sales growth. Your responsibilities will include budget management, sales forecasting, and performance assessment through KPIs and ROI analysis.

Key to Success:

To excel in this position, you should possess a deep understanding of consumer dynamics, stay informed on industry trends, and continuously analyze competitor strategies. You will conduct thorough research, interpret data, formulate go-to-market plans, and report on brand effectiveness. The ideal candidate will demonstrate a leadership mindset, an innovative approach to growth, agile decision-making capabilities, and strong influence across teams.

Qualifications:

  • Bachelor's degree in Marketing or Business with a focus on Marketing
  • 5+ years of relevant experience in a brand management role, preferably in an agency environment
  • Experience with both start-ups and established mass-market brands in the CPG sector

Essential Skills:

  • In-depth knowledge of marketing principles, including advertising, market research, consumer insights, and analytics
  • Demonstrated success in organizations known for exceptional products and services
  • Strong team and culture development skills, including effective leadership and communication
  • Ability to collaborate and influence across various internal and external teams
  • Exceptional organizational skills, prioritization, project management expertise, and financial acumen
  • Comprehensive understanding of Search Engine Marketing, SEO, and Digital Marketing strategies
  • Familiarity with Amazon E-commerce platforms and their algorithms
  • Proficiency in Adobe Creative Suite, Google Suite, MS Office, Amazon Seller Central, Gantt Charts, and Project Management Software
  • Knowledge of FDA regulations regarding packaging is advantageous

Core Responsibilities:

  • Develop strategic marketing plans
  • Oversee P&L management and drive market expansion
  • Enhance the company's public image through effective marketing initiatives
  • Engage with internal stakeholders, including executive leadership and marketing teams
  • Lead the ideation and launch phases of new products, balancing immediate priorities with long-term strategies
  • Maintain a strong focus on profitability and brand development
  • Proactive self-starter who contributes innovative ideas and solutions

We welcome candidates who are solution-oriented and ready to contribute to our mission with dedication and expertise.