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Tagging Implementation Specialist

4 months ago

Dallas, Texas, United States PMG Full time

PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.


As a Tagging Implementation Specialist at PMG, you will be responsible for site tagging and analytics support. The ideal candidate in this role is someone who is self-motivated and brings prior experience within tag management and website analytics solutions.

Responsibilities:

  • Work directly in tag management systems to implement, test, and deploy media tags, or communicate to client teams what tags are needed and how to implement them
  • Create, modify, and maintain tag manager containers, tags, triggers, and variables to ensure accurate data collection and tracking
  • Collaborate with cross-functional teams to ensure proper tagging for various marketing campaigns and initiatives
  • Investigate and resolve tracking issues, or provide guidance to client teams
  • Maintain comprehensive documentation of tagging processes and configurations
  • Ad hoc analysis and reporting using web analytics tools

Required Skills & Experience

  • 2+ years of hands-on experience in tag management systems, with a strong emphasis on Google Tag Manager proficiency
  • Proficient use of web analytics tools, including Google Analytics UA and GA4
  • Working knowledge of Javascript, JSON, DataLayers and Cookies
  • Demonstrated history of collaborating effectively with both internal and external teams
  • Prior experience working within digital media platforms such as, Meta, Google, TikTok and other publisher platforms
  • Understanding of UTM parameters

Not required but highly preferred:

  • Familiarity with Tealium and Adobe Experience Platform Launch
  • Experience with server-side tagging and conversion APIs
  • Familiarity with Adobe Analytics and Mixpanel
  • SQL experience

About PMG:

PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for HumansTM. Our team is made up of over 500 employees globally, and our work for brands like Nike, Apple, Kohler, Shake Shack, TurboTax, Nordstrom, Best Western Hotels & Resorts, Old Navy, Athleta, Experian, and Sephora runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.

Named to Ad Age's 2023 A-List, MediaPost's 2023 Independent Agency of the Year, and Adweek's 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company's Best Workplaces for Innovators, Fortune's Best Workplaces for Women, Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to be the only company named to Ad Age's Best Places to Work nine years in a row.

Being part of PMG means being part of a company culture that's unmatched in digital. We're willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way.

We'd love to get to know you and share more about why we love PMG and the work we do.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.