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Marketing Audience Lead

4 months ago

Los Angeles, California, United States Randstad USA Full time
My client, a large Financial Services company, is currently seeking a dynamic and process driven Marketing Audience Lead for an immediate 6 month assignment. The Marketing Audience Lead will support the Institutional Marketing Team and must have a solid institutional asset management (defined benefit/defined contribution) background and experience. This is a hybrid position and MUST be able to work in their LA office 3 days a week Tues - Thurs. This role will execute on business priorities for the Institutional pod or delivery team and acts as one of the primary marketing interfaces to the Institutional client segment team. Helps to define the marketing strategy for their area of responsibility with senior business leaders and ensures execution is aligned to marketing and business objectives. Builds a broad and deep understanding of the business landscape, the audience(s) and client(s) served, the competitive environment and marketing best practices.

salary: $64 - $69 per hour
shift: First
work hours: 8 AM - 5 PM
education: Bachelors

Responsibilities
  • This role will execute on business priorities for the Institutional pod or delivery team and acts as one of the primary marketing interfaces to the Institutional client segment team.
  • Helps to define the marketing strategy for their area of responsibility with senior business leaders and ensures execution is aligned to marketing and business objectives.
  • Builds a broad and deep understanding of the business landscape, the audience(s) and client(s) served, the competitive environment and marketing best practices.
  • Establishes the business priorities for the institutional audience by working with client segment teams, business groups, and senior leaders.
  • Defines the business problem by partnering with senior leaders (as appropriate) to develop the situation assessment, identify business opportunities to crisply define the problem to solve. A solid understanding of our industry, business model and competitive positioning is required to achieve this.
  • Develops and implements the overall marketing strategy for the target audience to achieve the desired change in audience behavior or attitudes.
  • Partners with marketing research, sales and product teams to develop powerful audience insights that drive the achievement of business objectives. Maintains knowledge of research and in-field techniques to develop the customer empathy required to distill the insight.

    Skills
  • Marketing
  • Audience
  • Asset Management
  • Institutional Asset Mgmt
  • Investment Marketing
    Qualifications
  • Years of experience: 7 years
  • Experience level: Experienced
    Randstad is a world leader in matching great people with great companies. Our experienced agents will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temporary-to-permanent or permanent opportunities, no one works harder for you than Randstad.

    Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

    At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact

    Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).

    Applications accepted on ongoing basis until filled.

    Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.

    We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.