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Creative Brand Marketing Lead

2 months ago

Los Angeles, California, United States Instagram Full time

About Instagram

At Instagram, we are dedicated to fostering creativity that unites individuals. We are seeking a Brand Marketing Manager who embodies this mission and can effectively engage with creators. Our goal is to continually motivate creators in their endeavors to express their creativity and cultivate meaningful connections within their communities, ultimately driving their success.

Role Overview

As a vital member of the Brand and Integrated Creator Marketing team, you will significantly contribute to enhancing our brand vision. You will collaborate with a passionate team focused on innovating marketing strategies that resonate with youth culture and engage our audience, leading to substantial earned media and creator involvement.

Key Responsibilities

  • Lead the comprehensive development of marketing initiatives and go-to-market strategies for creator-focused programs that align with our business objectives.
  • Stay informed on creator trends, industry shifts, and cultural developments to identify opportunities for impactful brand engagement.
  • Craft strategic creative briefs that align with business goals and brand strategies.
  • Oversee and guide agency partners to ensure the highest quality of execution.
  • Collaborate closely with cross-functional teams (media, communications, creative, product marketing, consumer marketing, partnerships) to uncover opportunities and deliver cohesive marketing programs.
  • Share best practices in channel marketing and drive continuous innovation in creator interactions.
  • Establish measurable KPIs and monitor campaign performance to provide data-driven insights for optimization and new opportunities.

Minimum Qualifications

  • 7+ years of experience in managing and executing integrated campaigns focused on creators or consumers, with a strong emphasis on long-term brand development.
  • Proven experience in leading cross-functional teams and working within matrixed organizations.
  • Experience in collaborating with high-performing creative and media agencies.
  • Demonstrated ability to influence stakeholders across various levels of management.
  • Deep understanding of creators or youth demographics, with experience leveraging audience research and data to inform marketing strategies and enhance audience engagement.

Preferred Qualifications

  • Experience in building brands that resonate with youth or creator culture, involving creators and public figures.
  • Ability to thrive in a fast-paced, dynamic environment while maintaining a focus on executional excellence.

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