Manager / Senior Manager Product Marketing

1 month ago


Boston, Massachusetts, United States Leapwork Full time

Leapwork is the AI-powered test automation platform helping enterprise companies deliver continuous quality across the business. Companies like LVMH, Vanguard, and Patagonia use Leapwork to deliver higher-quality experiences from the moment a customer interacts with the business through the applications, APIs, and data that drive it.

About the team

Product Marketing Managers at Leapwork help tell the story of how Leapwork empowers businesses to deliver higher-quality customer experiences though AI-powered continuous test automation. As a Product Marketing Manager, you understand our customers and their challenges. You write about their story and help them understand how Leapwork can help them build, maintain, and scale complex data-driven tests faster and more effectively than ever.

PMM collaborates across Marketing, Product, Sales, and Customer Success, creating and driving the GTM strategy to help the business succeed.

What you'll do

Who, Where, and Why

Become an expert on our enterprise buyers, user personas, and champions including their specific needs, pain points, and goals to deliver compelling messaging and content. Research, document, and operationalize particular customer use cases and problems Leapwork solves. Identify and define the key value drivers that differentiate Leapwork in the market. Maintain competitive intelligence Help partner with sales, product management, customer success, and engineering teams to refine and evolve our product roadmap.

What

Develop product marketing collateral such as website pages, blogs, white papers, webinars, videos, decks, and data sheets supporting the buyer's journey communicating the value of Leapwork. Develop and deliver product, market, and industry-specific enablement to the Leapwork sales team and partners. Create campaign messaging and content as required to support ongoing marketing initiatives. Participate and contribute to field and industry events as a Leapwork evangelist.

Proof

Document and demonstrate Leapwork value in analyst market research reports. Support the development of customer case studies and webinars that help to demonstrate the value of Leapwork for our customers.

Choices

Participate and support win/loss analysis to understand why we win, where we win, who to target, and what to avoid. Support research into competitive threats and challenges to understand how to position Leapwork in a rapidly changing market. Research and track overarching market trends and patterns.

What you'll bring

At least 4 years enterprise software marketing experience, including 4 within product marketing. Understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle, especially in large enterprise environments. Outstanding English communication skills to explain and translate complex technical concepts into simple and intuitive communications. Able to coordinate across many teams and iterate and deliver in a fast-moving startup environment. Proven experience being self-directed and working with minimal supervision. Data-driven, using data to measure results and inform decision-making and strategy development. Experience with Software-as-a-Service offerings Experience designing sales collateral from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience. You share our values and work according to those values. Ability to travel if needed and comply with the company's travel policy.

  • Boston, Massachusetts, United States Nasuni Full time

    DescriptionJob Title: Senior Product Manager - Control Path and UX Location: Boston, MA or Marlboro, MA or remote. We seek a Senior Product Manager to work with our Control Path teams and UX designers as we develop a new multiproduct single pane of glass management and reporting application for our enterprise file data services platform. The product manager...


  • Boston, Massachusetts, United States Laudio, Inc. Full time

    About Laudio, Inc.Laudio is committed to empowering healthcare leaders to drive significant changes through their daily interactions. Our platform streamlines processes for frontline leaders, strengthens relationships, and aligns executive goals with frontline actions, ultimately improving leader efficiency, employee engagement, and patient satisfaction....


  • Boston, Massachusetts, United States VideaHealth Full time

    About Us:VideaHealth is a cutting-edge AI-powered solution for dentistry, developed by a team of seasoned leaders, engineers, AI scientists, and clinicians spun out of MIT. Our vision is to be the first company to diagnose a billion people globally. Our product is already used by thousands of dental clinicians to improve the quality of care through faster...


  • Boston, Massachusetts, United States Liberty Mutual Insurance Full time

    Pay PhilosophyThe typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as...


  • Boston, Massachusetts, United States Mercury Business Services Full time

    Senior Product Manager:Mercury is on an ambitious journey to redefine the logistics landscape of the healthcare and life sciences industry. Our goal is to streamline and simplify the shipping process, making us the go-to logistics hub. At the core of our mission is the development of a cutting-edge shipping platform that caters to the unique needs of...


  • Boston, Massachusetts, United States Workhuman Full time

    Job Description:The Opportunity Senior Product Managers at Workhuman operate at the intersection of business strategy, customer excellence, and tactical execution to identify, prioritize, and deliver high-value product features to our customers. The ideal candidate is a product professional with deep expertise in delivering Data solutions at scale. They...

  • Senior Product Manager

    2 months ago


    Boston, Massachusetts, United States Whoop Full time

    At WHOOP, we're on a mission to unlock human performance. WHOOP empowers users to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is seeking a Senior Product Manager to lead the strategy, roadmap, and delivery of features by partnering closely with Engineers, Systems Analysts, and the Analytics team. You will...


  • Boston, Massachusetts, United States CloudZero Full time

    Join CloudZero as a Senior Product Marketing StrategistIn today's landscape, managing cloud expenses presents significant challenges for organizations, particularly with the increasing adoption of cloud technologies. At CloudZero, we recognize these complexities and have developed a SaaS solution dedicated to cloud cost management and FinOps. Our platform...


  • Boston, Massachusetts, United States MacPaw Full time

    MacPaw is a software company, that develops and distributes software for macOS and iOS. Today, our products have more than 30 million users worldwide.At MacPaw, we believe humans and technology can reach their greatest potential together. MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company's culture....


  • Boston, Massachusetts, United States MacPaw Full time

    MacPaw is a software company, that develops and distributes software for macOS and iOS. Today, our products have more than 30 million users worldwide.At MacPaw, we believe humans and technology can reach their greatest potential together. MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company's culture....


  • Boston, Massachusetts, United States Rhapsody Full time

    About Rhapsody:Healthcare is innovating and you can be a part of it. Getting data from one provider to another, or from a provider to a health insurance company, is harder than it should be. Our mission is to change this - to accelerate innovation by easing the data access burden. Imagine developing solutions that accelerate digital transformation. This is...


  • Boston, Massachusetts, United States Epsilon Full time

    About the RoleWe are seeking a Senior Product Manager to join our team at Epsilon, a leading Customer Data Platform (CDP) company. As a Senior Product Manager, you will play a critical role in supporting the product operational processes, product strategy development, customer requirements gathering, competitive intelligence, go-to-market activities, and...


  • Boston, Massachusetts, United States Schneider Electric Full time

    Position Overview:We are seeking a Marketing Manager for Product Strategy to spearhead the marketing and launch initiatives for our advanced uninterruptible power supply solutions within the Transactional & Edge sector of Schneider Electric's Secure Power Division. Our offerings are extensively utilized in Smart Home environments, Small & Medium Businesses...

  • Sr Product Manager

    3 weeks ago


    Boston, Massachusetts, United States AutoStore Full time

    The Senior Product Manager will assist our Vice President of Product Management to drive the development, implementation, and management of product strategies. This role requires a strategic thinker with a keen understanding of market trends and customer needs, capable of delivering innovative products that align with the company's vision and goals.Key...

  • Sr. Product Manager

    2 months ago


    Boston, Massachusetts, United States Validity Full time

    About the Role Validity is hiring an experienced Senior Product Manager with a track record of managing SaaS products and their P&Ls successfully in the email deliverability market. Our Product Managers are critical to the organization – working with many parts of the business to ensure our products are leaders in their markets. In tight collaboration with...


  • Boston, Massachusetts, United States LogicMonitor Full time

    Senior Partner Marketing Manager Our company, LogicMonitor, is a global leader in IT observability platforms. We are dedicated to fostering a culture of trust, agility, and inclusivity, where every individual is valued and respected. As a Senior Partner Marketing Manager, you will join our Global Marketing team to drive joint demand and grow our business...

  • Senior Product Manager

    2 months ago


    Boston, Massachusetts, United States Zoommetrix Full time

    That's why our mission is to build the world's most powerful network of sports video and data to empower teams to make every moment count.Hudl customers use our products to capture video, analyze data, share highlights and a lot more.We're looking for a Senior Product Manager to join our hardware team and work on Hudl Focus , our smart camera that captures...


  • Boston, Massachusetts, United States Ambient Full time

    Growth Marketing ManagerAbout Us: At Ambient, we are committed to transforming the way individuals experience sleep. Our focus is on enhancing well-being and improving the quality of rest through innovative products designed to elevate the sleep journey. Join our team of forward-thinking designers and engineers as we work to reshape sleep habits for a...

  • Senior Product Manager

    2 months ago


    Boston, Massachusetts, United States WHOOP Full time

    At WHOOP, we're on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.WHOOP is seeking a Senior Product Manager to help drive the strategy, roadmap, and delivery of features related to our core algorithms (Heart rate, Sleep, Strain, Recovery, etc.). You...


  • Boston, Massachusetts, United States findojobs Full time

    Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.Senior Product Manager, Clinical Services WorkflowsThe OpportunityYou will fill a critical role in our Clinicals team within our Product Management organization where you will drive product definition, design, and deployment of product...