Associate Brand Manager

4 weeks ago

Walnut Creek, California, United States 24 Seven Talent Full time
  • Job Description: Associate Brand Manager

    We are currently seeking candidates for the Associate Brand Manager at our client's team.. As an ABM, you will play a crucial role in driving brand performance and success by executing key brand activities that align with the client's sales and shared goals.

    Responsibilities:

    - Be a champion for the brand's consumer: Utilize marketplace data and trends to develop a deeper understanding of our consumers' demographics, psychographics, and behavioral drivers.

    - Support the build of annual brand plans: Use brand, consumer, and marketplace data to create annual plans that generate optimal demand for the brand and ensure long-term brand health.

    - Execute flawless brand plans: Implement brand strategies to achieve sales and market share goals. Continuously monitor performance and optimize strategies in real-time.

    - Understand the retail environment: Identify opportunities to win at key customers/channels by maximizing results through effective trade and marketing spending.

    - Lead communication initiatives: Collaborate with the brand manager to develop and execute communication plans across various channels. Manage agency partnerships, strategy development, planning, execution, and results measurement.

    - Support packaging design: Assist in packaging design implementation for renovation, innovation, or quality improvements.

    - Manage day-to-day budgeting: Ensure strong attention to detail while actively pursuing savings and optimization opportunities.

    - Act as an advocate for the brand internally and externally: Present aspects of the brand plan to management teams, cross-functional partners, and external stakeholders.

    Requirements:

    - 2-3 years of experience in Brand Management or CPG Business Analytics/Sales or Category roles

    - Strong drive for results with leadership qualities

    - Excellent decision-making skills with strong analytical abilities

    - Effective communication skills

    - Strategic thinking ability

    - Self-motivation

    - Passion for consumer insights

    - Experience collaborating with cross-functional teams

    - Ability to lead others outside of Marketing function

    Qualifications:

    In addition to the requirements mentioned above, the ideal candidate will possess:

    - Experience leading marketing communication projects, including digital and media strategies

    - Proficiency in developing brand/product plans such as communication campaigns and commercialization strategies

    - Ability to identify consumer insights and translate them into product and marketing innovation

    - Deep understanding of key P&L drivers

    - Strong quantitative skills for data analysis and insight synthesis

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