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Marketing Operations Specialist

2 months ago

Austin, Texas, United States Intiva Health Full time
Job Overview

Intiva Health is seeking a dedicated Marketing Coordinator to enhance our marketing initiatives. This role involves the orchestration and formulation of marketing strategies, programs, and campaigns. The Marketing Coordinator will stay informed about market trends and developments while pinpointing opportunities for innovative products and services.

The ideal candidate will possess a solid background in crafting and executing marketing campaigns, along with the ability to lead and motivate a team. This individual should be adept at managing daily marketing operations while also focusing on long-term strategic goals, thriving under tight deadlines and evolving requirements.

Key Responsibilities:

● **Promote Product Adoption** – Collaborate in the creation of new offerings. Develop, assess, and conduct training on marketing strategies and policies. Engage in and coordinate promotional events or trade exhibitions.

● **Team Management** – Recruit, interview, onboard, and train new marketing personnel. Supervise marketing staff on a daily basis. Provide timely and constructive performance feedback. Manage employee discipline and termination in line with company guidelines.

● **Conduct Market Research and Analytics** – Collect and analyze data to identify new market segments and customer bases, assess demand for products and services, and evaluate the effectiveness of current marketing strategies. Perform market analysis, sales forecasting, and strategic planning to ensure product profitability. Conduct pricing analysis to maintain competitive pricing for products and services. Evaluate financial aspects of product development.

Qualifications:
  • Bachelor's degree in Business, Marketing, or a related discipline is required.
  • A minimum of three years of relevant experience.
  • Previous experience in managing team members.
  • Exceptional verbal and written communication abilities.
  • Strong interpersonal and customer service skills.
  • Outstanding organizational skills and attention to detail.
  • Robust analytical and problem-solving capabilities.
  • Proven leadership and supervisory skills.
  • Ability to develop, implement, and monitor budgets.
  • Understanding of promotional methods and strategies for products and services.
  • Proficient in Microsoft Office Suite or similar software.
Additional Qualifications:
  • Bachelor's degree in marketing, business administration, communications, or a related field.
  • Preferred additional training in advertising and/or public relations.
  • Excellent written and oral communication skills are essential.
  • Strong time management and organizational skills.
  • Ability to work independently and adapt to changing circumstances.
Benefits:
  • Competitive salary with ESOP bonus.
  • 401K plan with up to 4% matching.
  • Comprehensive medical, dental, and vision insurance coverage for employees and dependents.
  • Generous paid time off policy.
  • Flexible work model.