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Marketing Automation Specialist

1 month ago


Eden Prairie, Minnesota, United States stratasys Full time
Stratasys is a leading company in the field of 3D printing, driving innovation and transformation across various industries globally. They provide cutting-edge 3D printing solutions for sectors like aerospace, automotive, consumer products, and healthcare, enabling organizations to enhance product design, manufacturing agility, and patient care.

Join their team as a Marketing Automation Specialist, taking charge of optimizing marketing automation platforms like Marketo, HubSpot, and Marketing Cloud to enhance campaign efficiency, lead nurturing, marketing ROI, and revenue growth.

What you will be doing:
  • Oversee and enhance the company's marketing automation platforms, from onboarding users to reporting and training.
  • Create automated, data-driven marketing campaigns, including email nurture streams and lead scoring programs.
  • Develop segmentation strategies for targeted audiences based on various criteria.
  • Analyze campaign performance data to optimize key metrics.
  • Ensure accurate integration of customer data across different platforms.
  • Collaborate with developers on data integration projects.
  • Document processes and train stakeholders on utilizing the platform effectively.
  • Stay updated on industry best practices and platform features.
Must Haves:
  • Bachelor's degree in Marketing, Business, or related field, or equivalent work experience.
  • 2-4 years' experience in data-driven marketing automation, ideally with enterprise-level platforms.
  • Experience in lead nurturing, database segmentation, email marketing, and campaign management.
  • Proficiency in analyzing campaign data and using data analytics tools.
Nice to have:
  • Technical skills in HTML, CSS, and JavaScript.
TRAVEL REQUIRED: Less than 3%

What you will be part of:
  • Company Overview
  • Our Culture and Values
  • Our Sustainability Initiatives
  • Our Locations
  • Explore our Video Content
Stratasys believes in providing equal opportunities to all applicants, regardless of their background, ensuring a fair and inclusive work environment. They are committed to upholding anti-discrimination laws and offer accommodations for qualified individuals with disabilities.