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Marketing Automation Specialist
1 month ago
Join their team as a Marketing Automation Specialist, taking charge of optimizing marketing automation platforms like Marketo, HubSpot, and Marketing Cloud to enhance campaign efficiency, lead nurturing, marketing ROI, and revenue growth.
What you will be doing:
- Oversee and enhance the company's marketing automation platforms, from onboarding users to reporting and training.
- Create automated, data-driven marketing campaigns, including email nurture streams and lead scoring programs.
- Develop segmentation strategies for targeted audiences based on various criteria.
- Analyze campaign performance data to optimize key metrics.
- Ensure accurate integration of customer data across different platforms.
- Collaborate with developers on data integration projects.
- Document processes and train stakeholders on utilizing the platform effectively.
- Stay updated on industry best practices and platform features.
- Bachelor's degree in Marketing, Business, or related field, or equivalent work experience.
- 2-4 years' experience in data-driven marketing automation, ideally with enterprise-level platforms.
- Experience in lead nurturing, database segmentation, email marketing, and campaign management.
- Proficiency in analyzing campaign data and using data analytics tools.
- Technical skills in HTML, CSS, and JavaScript.
What you will be part of:
- Company Overview
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