Marketing Specialist I, Biotechnology

2 months ago

Lincoln, Nebraska, United States LI-COR Biosciences Full time

Primary Work Location

Lincoln, NE

Overview

Be an active member of the marketing team. Work with teams in the creation of marketing material to support sales and marketing campaigns, including participating in discussions about goals and strategy, guiding projects through the creation cycle, and performing analytics on the results. Support product managers on various aspects of product marketing from conception through post-launch activities, including conducting market research, and product launch strategies.

Position ResponsibilitiesSpecific

PROMOTIONAL MARKETING CAMPAIGNS:

  • Assist in the creation of marketing materials. This includes working with various teams and serving as a project leader for the creation of marketing materials such as web pages, webinars, marketing and sales campaigns, brochures, tradeshow materials, etc.
  • Participate in product and company branding activities.
  • Assist with electronic marketing activities related to search engine optimization, social media, electronic advertising, and marketing automation.
  • Monitor and report on analytics. Make recommendations for improving processes and implement new strategies for maximizing effectiveness.
  • Coordinate part number management, change orders for new or updated materials, printing of necessary materials, and document management.

MARKETING AUTOMATION

  • Participate in the planning and development of marketing automation strategies.
  • Facilitate and plan data hygiene projects with the team and implement new processes for keeping the database up to date.
  • Learn and develop skills within our marketing automation platform that allow us to maintain a clean database and quickly flow information between stake holders and technology platforms.

PRODUCT DEVELOPMENT AND PRODUCT MAINTENANCE:

  • Participate in the development of product launch strategies, collateral development, and associated launch campaigns.
  • Assist with gathering and analyzing data on markets and competitors. Analyze and report on competitor's strategies, competitor's materials including product information, specifications, website, etc.
  • Assist with customer development in teams investigating new product opportunities. Engage with customers via telephone calls, e-mails, electronic surveys, face to face visits, and site visits to discern customer perceived needs, gains, and pains.

General

  • Proactive approach to communication required. Style must support solid listening skills and the ability to accurately and clearly present ideas.
  • Provide regular communication to stakeholders regarding marketing activities, marketplace and technology trends, and their relevance and potential impact to LI-COR products and strategies.
  • Sustain a high degree of understanding of our customers and their research needs.
  • Light Work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly.
  • Other job-related duties as assigned.

Professional QualificationsEducation

  • B.S. in biological, life sciences or related field or B.A. in marketing, scientific journalism, or related field required.
  • Experience in both science and marketing desirable but not required.

Experience

  • Experience in any of the following areas is required: Marketing, technical sales, promotional and/or technical writing.
  • Proven experience with some or all the following software programs: Windows, Apple, Microsoft Office, , Marketo, Canva, Adobe Photoshop, Premier, Illustrator.
  • Knowledge and/or experience with graphics design principles is a plus.

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