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Email Marketing Strategist

2 months ago

Lincoln, Nebraska, United States Sandhills Publishing Full time


Position Overview:
The Marketing Automation Specialist will play a crucial role in enhancing the Sandhills Publishing brands through various digital marketing channels, including email outreach, push notifications, SMS campaigns, and account-based marketing (ABM).


Key Responsibilities:
  • Conducting thorough market analysis
  • Facilitating communication across sales, marketing, and key stakeholders
  • Strategizing and developing marketing campaigns
  • Creating engaging content for advertisements and monitoring campaign effectiveness

To excel in the Marketing Automation Specialist role, candidates should possess exceptional organizational abilities, creativity, meticulous attention to detail, and the capacity to swiftly interpret and act on marketing analytics.

This role involves crafting marketing emails, assembling target audiences to fulfill business goals, devising multi-channel marketing automation strategies, managing ongoing campaigns, evaluating performance metrics, and effectively conveying results.

Successful candidates will thrive under tight deadlines and collaborate effectively within a team environment. A quick learning ability and adaptability to meet organizational objectives are essential.

An ideal applicant will have experience in email marketing creation, a solid understanding of email deliverability tactics, familiarity with marketing automation tools, and proficiency in audience segmentation platforms. Familiarity with tools such as Google Analytics, Iterable, Adobe Photoshop, and Adobe Dreamweaver is highly desirable.

Additional responsibilities may be assigned as needed.


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