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Senior Marketing Client Lifecycle Manager

4 months ago

Denver, Colorado, United States Little Kickers Swim School Full time

Benefits:

401(k)

401(k) matching

Competitive salary

Dental insurance

Employee discounts

Free food & snacks

Free uniforms

Health insurance

Paid time off

Parental leave

Vision insurance

JOB OVERVIEW

As a Sr. Client Lifecycle and Marketing Manager at Active Enterprises, you will not only lead our marketing and branding initiatives but also oversee the entire client lifecycle journey. In this role, you will be pivotal in mapping and enhancing every stage of the client experience, from initial awareness through engagement, purchase, and ongoing loyalty. This position requires a unique blend of strategic thinking, marketing expertise, and a deep understanding of client relationship dynamics.

This role will report to the CEO.

KEY RESPONSIBILITIES

Client Lifecycle Management

Marketing Strategy Development and Execution

Client Engagement and Retention

Data Analysis and Reporting

RESPONSIBILITIES

Client Lifecycle Management

Develop, maintain, and update a comprehensive strategy that encompasses all stages of the client lifecycle. Understand and map the client journey from initial contact to long-term loyalty, identifying key touchpoints and opportunities for engagement and improvement.

Develop and implement strategies to optimize the client journey, from initial inquiry to program enrollment and ongoing communication engagement, to enhance the overall customer experience and maximize retention.

Analyze client data and feedback to identify opportunities for improvement and develop targeted initiatives to address client needs and preferences at each stage of the lifecycle.

Direct customer service culture, expectations, and coordination for the businesses.

Marketing Strategy Development and Execution

Lead the development of integrated marketing strategies to promote AE's companies, programs and services, including digital marketing, social media, email campaigns, and promotional events, to drive customer acquisition and retention.

Collaborate with cross-functional teams to align marketing initiatives with business goals and objectives, ensuring consistency and effectiveness in messaging and brand representation.

Lead internal marketing initiatives and engage staff to utilize positive messaging and champion the business.

Client Engagement and Retention

Implement customer engagement programs and initiatives to foster strong relationships with clients, increase loyalty, and drive repeat business and referrals.

Monitor client satisfaction and retention metrics, identifying trends and opportunities for improvement, and developing strategies to address any issues or challenges to ensure long-term client satisfaction and loyalty.

Data Analysis and Reporting

Utilize data analytics and reporting tools to track and measure the effectiveness of marketing campaigns, client engagement initiatives, and retention strategies, providing insights and recommendations for optimization and improvement.

Generate regular reports and dashboards to communicate key performance metrics, trends, and insights to stakeholders, informing decision-making and guiding strategic planning efforts.

Member schools are independently owned and operated. Your application will go directly to the member school, and all hiring decisions will be made by the management of this school. All inquiries about employment at these schools should be made directly to the school location, and not to US Swim School Association.